BEAMS and Tom Sachs Unveil a NASA T-Shirt and Chair Designs
References: instagram & highsnobiety
Contemporary artist Tom Sachs works in collaboration with BEAMS for the streetwear label's Harajuku pop-up event with a new collaborative NASA t-shirt and set of chairs. The event is set to run from April 19th to May 6th and features exclusive designs spotlighting the folding chairs and tees that have been decorated in NASA graphic themes alongside co-branding accents.
The tee features a clean white base as the foundation and notably incorporates the Japanese and American flag to reference the contributing efforts. The chest highlights NASA's branding emblems and on the back reads Sachs' mantra, "It Won't Fail Because of Me." The tees and folding chairs are available for as long as the pop-up event runs from in Tokyo.
The tee features a clean white base as the foundation and notably incorporates the Japanese and American flag to reference the contributing efforts. The chest highlights NASA's branding emblems and on the back reads Sachs' mantra, "It Won't Fail Because of Me." The tees and folding chairs are available for as long as the pop-up event runs from in Tokyo.
Trend Themes
1. Collaborative Apparel Design - The collaboration between contemporary artist Tom Sachs and streetwear label BEAMS offers a disruptive innovation opportunity for the apparel industry to introduce new and unique design concepts.
2. Space-inspired Graphics - The use of NASA graphic themes in the tees and chairs offers a disruptive innovation opportunity for the fashion and furniture industry to incorporate space-inspired designs in their products.
3. Limited Pop-up Retail Events - Creating exclusive pop-up retail events like BEAMS' Harajuku pop-up can be a disruptive innovation opportunity for retailers to generate buzz and increase sales through a sense of exclusivity.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the space-inspired graphics on the tees and chairs to incorporate new design elements and themes into their clothing and accessory lines.
2. Furniture - The space-inspired folding chair design collaboration between Tom Sachs and BEAMS offers a disruptive innovation opportunity for the furniture industry to introduce unique and creative design concepts for chairs and other home furnishings.
3. Retail - Introducing limited pop-up retail events like BEAMS' Harajuku pop-up can be a disruptive innovation opportunity for the retail industry to create excitement and increased sales through the introduction of exclusive products and experiences.
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