nanamica Drops the NANATORA Alternative Dressing Range foer SS19
References: nanamica & highsnobiety
nanamica introduces its Spring/Summer 2019 collection entitled 'NANATORA Alternative Dressing.' It embodies a traditional Japanese styling concept that purposefully mismatches outfits. The traditional element continues with the color palette, inspired by traditional marine -- the hues highlight white, khaki, red, and the most prominent navy blue.
The seasonal capsule features a variety of technical apparel including a down jacket filled with removable down for warmth, a hooded coat with GORE-TEX components, and a reversible jacket with gingham checks. Additional pieces include the lightweight three-layer GORE-TEX pieces such as the soutien collar coat and the coat with a removable hood for additional functionality. The three-button lapel suit also stands out with the GORE-TEX makeup with durable and lightweight elements. The capsule also features double-breasted suits, the ALPHADRY suit, and the stretchy chino cloth.
The seasonal capsule features a variety of technical apparel including a down jacket filled with removable down for warmth, a hooded coat with GORE-TEX components, and a reversible jacket with gingham checks. Additional pieces include the lightweight three-layer GORE-TEX pieces such as the soutien collar coat and the coat with a removable hood for additional functionality. The three-button lapel suit also stands out with the GORE-TEX makeup with durable and lightweight elements. The capsule also features double-breasted suits, the ALPHADRY suit, and the stretchy chino cloth.
Trend Themes
1. Mismatched Outfits - Opportunity for creating fashion lines that purposefully combine mismatched elements for a unique and modern look.
2. Technical Apparel - Potential for developing innovative performance clothing with features like removable down, GORE-TEX components, and reversible designs.
3. Traditional Japanese Styling - Chance to incorporate traditional Japanese styling concepts into contemporary fashion for a culturally inspired and distinctive aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunities lie in designing alternative dressing ranges that embrace mismatched outfits and traditional Japanese styling elements.
2. Outdoor Apparel - Innovative possibilities exist in creating technical apparel with advanced features like removable down, GORE-TEX components, and reversible designs for outdoor enthusiasts.
3. Clothing Manufacturing - Disruption can occur by incorporating traditional Japanese styling concepts into the production of garments, providing unique and culturally inspired options for consumers.
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