MAGIC STICK Launches the Second Drop of N/A Not Applicable for SS19
References: magicstick.stores.jp & hypebeast
Tokyo-based streetwear label MAGIC STICK introduces its second drop of the N/A Not Applicable collection for the Spring/Summer 2019 season. The latest seasonal drop is comprised of bold designs in the form of utilitarian fashion structures. This time, the label takes a more muted approach as stylistic expression through streetwear staples through the details and shapes.
The range is comprised of pants, denim, athletic apparel, button-up tops, jackets, and more. Some of the standout items include the Hawaiian shirt adorned with a vintage-style flower informed through graphic print sitting within thick stripes. Another notable piece includes the militaristic anorak boasting camouflage prints in a color palette that highlights light brown and subtle red hues. The functional apparel delivers performance through its fastening adjustments and compartmental pockets.
The range is comprised of pants, denim, athletic apparel, button-up tops, jackets, and more. Some of the standout items include the Hawaiian shirt adorned with a vintage-style flower informed through graphic print sitting within thick stripes. Another notable piece includes the militaristic anorak boasting camouflage prints in a color palette that highlights light brown and subtle red hues. The functional apparel delivers performance through its fastening adjustments and compartmental pockets.
Trend Themes
1. Utilitarian Fashion Structures - There is an opportunity for disruptive innovation in the fashion industry by creating streetwear with utilitarian design elements.
2. Muted Stylistic Expression - The trend of using subtle details and shapes in streetwear allows for innovative approaches to expressive fashion.
3. Functional Performance Apparel - Creating streetwear with performance features like fastening adjustments and compartmental pockets can disrupt the athletic apparel market.
Industry Implications
1. Streetwear - Incorporating utilitarian fashion structures in streetwear can revolutionize the industry by merging style and functionality.
2. Fashion - The industry can benefit from exploring innovative ways to express style through muted details and shapes.
3. Athletic Apparel - Infusing functional performance features in athletic apparel can create disruptive innovation opportunities in the market.
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