Percy & Reed's Root Lift Mousse Dispenses as a Spray & Turns Into Mousse
Laura McQuarrie — June 25, 2018 — Fashion
References: percyandreed & instagram
UK-based brand Percy & Reed added to its haircare collection with the Up, Up & Away Root Lift Mousse spray, which boasts an innovative formula. While the product is dispensed as a spray, it instantly transforms into a mousse to add volume and lift to fine hair. As the unique hair product is meant to deliver targeted volume to the roots, the product has a directional nozzle for enhanced control.
In the product, three styling polymers help to enhance the volume of one's hair without adding stiffness. As well as helping to add volume to limp hair, the product also helps to protect strands from heat damage, humidity and frizziness. To use the product, Percy & Reed recommends applying the mousse spray on towel-dried hair, then combing it through and blow drying it in sections.
In the product, three styling polymers help to enhance the volume of one's hair without adding stiffness. As well as helping to add volume to limp hair, the product also helps to protect strands from heat damage, humidity and frizziness. To use the product, Percy & Reed recommends applying the mousse spray on towel-dried hair, then combing it through and blow drying it in sections.
Trend Themes
1. Innovative Haircare Formulas - The innovative formula of Percy & Reed's Root Lift Mousse spray, which transforms from a spray to a mousse, presents disruptive innovation opportunities in the haircare industry.
2. Targeted Volume Products - The directional nozzle of Percy & Reed's Root Lift Mousse spray, designed to deliver targeted volume to the roots, opens up disruptive innovation opportunities for products that offer precise application.
3. Multi-functional Hair Products - Percy & Reed's Root Lift Mousse spray, which not only adds volume but also protects hair from heat damage and frizziness, inspires disruptive innovation opportunities in the multi-functional haircare products market.
Industry Implications
1. Haircare - The innovative formula and targeted volume features in Percy & Reed's Root Lift Mousse spray present disruptive innovation opportunities in the haircare industry.
2. Beauty - The multi-functional nature of Percy & Reed's Root Lift Mousse spray, along with its innovative formula, opens up disruptive innovation opportunities in the beauty industry.
3. Salon & Spa - Percy & Reed's Root Lift Mousse spray, with its directed nozzle and volume-enhancing properties, presents disruptive innovation opportunities in the salon and spa industry for creating professional styling results.
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