Nike's Air Max 1 Wears a Unique Motion Swoosh Logo Detail
References: hypebeast & highsnobiety
Nike launched an exclusive pack of Air Max 1s for women this season with a unique update on its iconic Swoosh. Unlike its signature look, the new branding detail boasts an embroidered stripe design at the end, recalling a visual that imitates a consistent motion or paint stroke. The shoe's uppers are constructed from a tumbled leather and are thickly lined with mesh across the tongue and ankle collar.
The new motion-inspired Swoosh is seen on both the lateral and medial areas of the shoe. It all sits on top of a white Max Air midsole and a gum outsole. The exclusive pack sees three colorways in total -- 'Guava Ice' light pink with multi-tonal stitching accents, 'Wheat' gold with Team Orange details and black with copper accents.
The new motion-inspired Swoosh is seen on both the lateral and medial areas of the shoe. It all sits on top of a white Max Air midsole and a gum outsole. The exclusive pack sees three colorways in total -- 'Guava Ice' light pink with multi-tonal stitching accents, 'Wheat' gold with Team Orange details and black with copper accents.
Trend Themes
1. Embroidered Branding - Opportunity for brands to create unique branding details using embroidery techniques.
2. Motion-inspired Design - Potential for incorporating visual elements that imitate motion or paint strokes into product designs.
3. Exclusive Colorway Packs - Demand for limited edition colorways that offer unique and distinctive options for consumers.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore embroidery techniques and motion-inspired designs to create unique and eye-catching products.
2. Sports and Footwear - Sportswear companies can adopt motion-inspired design elements in their footwear products to enhance visual appeal and create differentiation.
3. Streetwear and Sneaker Culture - The sneaker industry can capitalize on exclusive colorway packs to generate excitement and boost sales among sneaker enthusiasts.
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