The New Minotaur SS18 Collection Focuses on Innovative Textiles
References: minotaur.co.jp & hypebeast
Tokyo-based fashion label Minotaur unveiled its Spring/Summer 2018 collection, which is packed with technical, clean casual wear. With this new line, the label delivers its recognized blend of progressive design details and staple pieces. Minotaur embodies the idea of minimalist modern apparel, offering a focus on unique textiles, rather than bold graphic details.
The new Minotaur Spring/Summer 2018 collection boasts a mainly neutral color palette of beige, black and white, but has occasional accents of light and dark blues, orange and green. Some of the selection ranges from trim pants and lightweight jackets to shorts, plain t-shirts, long sleeve shirts and button-ups. Some unique pieces include the asymmetrical parka, waterproof fabric-crafted coats, as well as polo shirts and patch-pocket jackets.
The new Minotaur Spring/Summer 2018 collection boasts a mainly neutral color palette of beige, black and white, but has occasional accents of light and dark blues, orange and green. Some of the selection ranges from trim pants and lightweight jackets to shorts, plain t-shirts, long sleeve shirts and button-ups. Some unique pieces include the asymmetrical parka, waterproof fabric-crafted coats, as well as polo shirts and patch-pocket jackets.
Trend Themes
1. Technical Casual Wear - There is an opportunity for brands to create innovative clothing using technical textiles for a clean and casual look.
2. Minimalist Modern Apparel - The trend towards minimalist fashion provides a chance for brands to focus on simple designs with unique textiles.
3. Asymmetrical and Patch-pocket Jackets - Designers can explore disruptive innovation in jacket designs by incorporating asymmetrical shapes and patch pockets as unique features.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of progressive casual menswear to introduce new collections and styles.
2. Textile Manufacturing - The demand for innovative textiles in casual menswear opens up opportunities for textile manufacturers to create and supply unique fabrics.
3. Apparel Design - Apparel designers have the opportunity to experiment with minimalist modern styles and incorporate technical textiles in their creations.
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