Michelle Obama Opts For J. Crew, Not Luxe Wardrobes
Going Like Sixty — October 29, 2008 — Fashion
References: huffingtonpost
Michelle Obama made it clear that she doesn't spend contributors' money on her wardrobe, a comment referencing Sarah Palin's $150,000 fall wardrobe. Appearing on 'The Tonight Show with Jay Leno,' Michell Obama wanted to talk fashion.
Leno guessed Michelle Obama spent about $60,000 on her wardrobe. She pointed out that she was wearing an ensemble from J. Crew. Michelle Obama wore a bright yellow sweater, skirt, and blouse. She added that she is excellent at finding good fashion online.
Implications - The first lady has skyrocketed to first fashion icon status since the start of Obama's campaign, though she opts for form fitting choices that work for her personality, instead of high priced, luxury brands.
Leno guessed Michelle Obama spent about $60,000 on her wardrobe. She pointed out that she was wearing an ensemble from J. Crew. Michelle Obama wore a bright yellow sweater, skirt, and blouse. She added that she is excellent at finding good fashion online.
Implications - The first lady has skyrocketed to first fashion icon status since the start of Obama's campaign, though she opts for form fitting choices that work for her personality, instead of high priced, luxury brands.
Trend Themes
1. Affordable Fashion - The trend of opting for affordable fashion over luxury brands is gaining popularity, as seen with Michelle Obama choosing J. Crew.
2. Online Shopping - More people are turning to online platforms to find good fashion deals, as Michelle Obama mentioned her expertise in finding good fashion online.
3. Personal Style - There is a growing emphasis on personal style as a form of fashion expression, exemplified by Michelle Obama's choice of form-fitting outfits that suit her personality.
Industry Implications
1. Fashion Retail - Fashion retailers that offer affordable clothing options, like J. Crew, have an opportunity to cater to the growing demand for affordable fashion.
2. E-commerce - The rise of online shopping for fashion items presents an opportunity for e-commerce platforms to capitalize on the demand for convenient and affordable fashion shopping experiences.
3. Fashion Styling - The emphasis on personal style opens up opportunities for fashion stylists to help individuals express themselves through their fashion choices.
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