New Balance Drops the Made in UK Capsule for the SS19 Season
New Balance introduces the new Made in UK collection designed for the Spring/Summer 2019 season and it is accompanied with a lookbook. The lookbook takes place in Flimby, London, and Soho, highlighting the northern coastal town where the label originally launched its British-crafted sneakers.
The capsule celebrates the 1500 sneaker designs along with the 1530. Some of the colorways include the signature classic tan leather, the vibrant teal, black, and fuchsia on a creamy white, or a blush pink suede material accented with gray and white mesh materials. The Made in UK capsule also brings attention to the New Balance factory and its evolution over the years, capturing the legacy that New Balance collectors value.
The capsule celebrates the 1500 sneaker designs along with the 1530. Some of the colorways include the signature classic tan leather, the vibrant teal, black, and fuchsia on a creamy white, or a blush pink suede material accented with gray and white mesh materials. The Made in UK capsule also brings attention to the New Balance factory and its evolution over the years, capturing the legacy that New Balance collectors value.
Trend Themes
1. Coastal Town-inspired Athleisure - Incorporate coastal aesthetics and designs into athleisure clothing, combining functionality with a relaxed beach vibe.
2. Made in UK Capsule - Create limited edition collections that celebrate local craftsmanship, highlighting the manufacturing process and heritage of a specific region.
3. Lookbook Marketing - Develop visually appealing lookbooks that showcase products in unique locations, creating an immersive brand experience for customers.
Industry Implications
1. Fashion - Fashion brands can incorporate coastal elements into their athleisure lines, offering customers a fresh and laid-back style for their active lifestyles.
2. Footwear - Footwear brands can create limited edition collections that emphasize the craftsmanship and heritage of their manufacturing locations, appealing to collectors and enthusiasts.
3. Marketing and Advertising - Marketing agencies can help brands create visually stunning lookbooks that effectively communicate a brand's story and connect with customers on an emotional level.
2
Score
Popularity
Activity
Freshness
