The Lula Magazine Skype Editorial Shifts the Standards of Perfection
Joanne Lam — July 13, 2010 — Fashion
As going natural is one of the key looks this season, photographer Frederike Helwig brings the very idea into this Lula Magazine Skype editorial. With each shot taken via the online messenger and calling service Skype, the photos are pixelated and blurry, making this spread imperfectly one-of-a-kind.
Despite these “imperfections” however, the generally natural feel of these shots make them captivating and unique. Who would have thought that you could pull off a magazine-worthy photoshoot with just your webcam?
Despite these “imperfections” however, the generally natural feel of these shots make them captivating and unique. Who would have thought that you could pull off a magazine-worthy photoshoot with just your webcam?
Trend Themes
1. Virtual Photoshoots - As social distancing continues, creative professionals will explore different ways to showcase fashion editorials and integrate remote photo shoots based on innovative concepts.
2. Imperfect Aesthetics - There will be a shift in the beauty industry towards showcasing pixelated, blurry, and unfiltered photos as the demand for authenticity and relatable content increases.
3. Online Digital Editorials - Digital editorials will become more popular as traditional print publications struggle to stay relevant during times of in-person restrictions and limited resources.
Industry Implications
1. Fashion - Fashion designers and brands will need to adapt to virtual photoshoots and explore innovative ways to showcase their collections.
2. Beauty - Beauty companies will need to shift their approach towards showcasing imperfect and authentic images as the demand for relatable content continues to increase.
3. Publishing - Publishing companies will have to explore different methods to captivate their audience, including embracing digital editorials and incorporating new technology into their business model.
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