L’Oréal's 'Limitless Beauty' Shares Voice, AI & AR Innovations
Laura McQuarrie — May 8, 2019 — Fashion
References: loreal & cosmeticsbusiness
At the upcoming Viva Technology Paris event, L’Oréal will be offering a glimpse at the future of beauty with its 'Limitless Beauty' exhibit. The exhibit is set to provide a look at some of the top tech innovations from the beauty brand, including solutions that are powered by voice technology, artificial intelligence and augmented reality.
On-site, visitors will be able to experience next-gen technology such as the Virtual Hair Advisor, SkinConsult by Vichy and the Effaclar Spotscan by La Roche-Posay. Limitless Beauty also offers experiences like Limitless Personalization, which makes the most of Lancôme’s AI-powered Shade Finder to recommend a makeup shade, My Little Factory for creating customized foundation, plus Limitless Creativity, Limitless Agility to learn about 3D printing and even a Giorgio Armani lipstick vending machine.
On-site, visitors will be able to experience next-gen technology such as the Virtual Hair Advisor, SkinConsult by Vichy and the Effaclar Spotscan by La Roche-Posay. Limitless Beauty also offers experiences like Limitless Personalization, which makes the most of Lancôme’s AI-powered Shade Finder to recommend a makeup shade, My Little Factory for creating customized foundation, plus Limitless Creativity, Limitless Agility to learn about 3D printing and even a Giorgio Armani lipstick vending machine.
Trend Themes
1. Voice-enabled Beauty Solutions - As shown by L'Oreal's 'Limitless Beauty' exhibit, there is an opportunity for beauty brands to integrate voice technology to enhance the customer experience and offer personalized recommendations.
2. AI-powered Skin Analysis - Limitless Beauty's SkinConsult by Vichy and Effaclar Spotscan by La Roche-Posay demonstrate how integrating AI into skincare solutions can provide customers with personalized and accurate skin analyses.
3. Ar-enabled Makeup Try-ons - The Virtual Hair Advisor and other AR-enabled solutions showcased at 'Limitless Beauty' highlight the potential for beauty brands to integrate AR technology to allow for virtual try-ons and enhance the customer's overall shopping experience.
Industry Implications
1. Beauty - The 'Limitless Beauty' exhibit showcases how technology can enhance and personalize the beauty industry, creating opportunities for beauty companies to stay competitive by exploring and integrating new tech solutions.
2. Retail - The integration of voice technology, AI, and AR into beauty solutions, as demonstrated by 'Limitless Beauty,' suggests a wider trend in the retail industry at large towards providing more personalized and interactive shopping experiences.
3. Artificial Intelligence - The use of AI in beauty tech solutions, such as those showcased at L'Oreal's 'Limitless Beauty,' represents a growing trend in leveraging AI to provide personalized and data-driven experiences across various industries.
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