Elhaus Works with Dwiky on an Exclusive Release at a Pop-Up
References: shop.elha.us & hypebeast
A range of graphic-adorned limited edition tees is the result of a collaboration between Jakarta-based streetwear brand Elhaus and local artist Dwiky. The offerings communicate "themes of maturation and progression." The design elements of the apparel briefly touch on concepts of time, adding a subtle intellectual twist to fashion. The precision-based illustrations evoke an interesting aesthetic that is mesmerizing and mathematical in its nature.
The limited edition tees were made available to eager customers through a temporary pop-up store at Virgil Normal in Los Angeles, California. This mode of retail has proven to be quite beneficial, especially to small brands who do not possess a permanent location. The temporary activation was open to the public on August 17th, which "coincidentally falls on the same day as Indonesia's Independence Day."
Photo Credits: Sherdynan Sulthan/ Elhaus
The limited edition tees were made available to eager customers through a temporary pop-up store at Virgil Normal in Los Angeles, California. This mode of retail has proven to be quite beneficial, especially to small brands who do not possess a permanent location. The temporary activation was open to the public on August 17th, which "coincidentally falls on the same day as Indonesia's Independence Day."
Photo Credits: Sherdynan Sulthan/ Elhaus
Trend Themes
1. Graphic-adorned Limited Edition Tees - Disruptive innovation opportunity: Create a platform for artists and streetwear brands to collaborate on exclusive limited edition apparel designs.
2. Temporary Pop-up Stores - Disruptive innovation opportunity: Develop innovative ways for small brands without permanent locations to create temporary activations to reach customers.
3. Precision-based Illustrations - Disruptive innovation opportunity: Explore the use of mathematical and mesmerizing designs in fashion to create unique and intellectually engaging apparel.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Incorporate limited-edition artist collaborations into streetwear brands to create exclusive and highly desired apparel.
2. Retail - Disruptive innovation opportunity: Provide temporary pop-up stores as a flexible and cost-effective alternative to traditional brick-and-mortar retail locations.
3. Fashion - Disruptive innovation opportunity: Integrate precision-based illustrations into fashion designs to create visually captivating and intellectually stimulating apparel.
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