Evelyn & Bobbie's Defy Bra Provides Lift with Unprecedented Comfort
Laura McQuarrie — May 16, 2019 — Fashion
References: kickstarter & prnewswire
For years, Evelyn & Bobbie has been sharing a variety of comfortable, underwire-free bra styles for women of all sizes and its newest innovation is now on Kickstarter in the form of a lifting bra. The Defy Bra was created to provide all of the support of an underwire bra without actually including any wires. The design of the bra is powered by patented "EB Core" technology, which provides lift without parts that pinching, poking or cause unsightly bumps under clothes.
Alongside the Defy Bra, Evelyn & Bobbie created the Defy Collection, which includes a matching bra tank and seamless underwear with digitally printed lace paneling. The pieces in the collection are offered from XS to XXL and the soft bra offers to support up to an H cup.
Alongside the Defy Bra, Evelyn & Bobbie created the Defy Collection, which includes a matching bra tank and seamless underwear with digitally printed lace paneling. The pieces in the collection are offered from XS to XXL and the soft bra offers to support up to an H cup.
Trend Themes
1. Underwire-free Bras - Create more comfortable bras without underwires to meet the growing demand for comfort and support.
2. Patented Bra Technologies - Introduce new bra technologies to patent that offer innovative solutions to common bra problems - such as painful underwires.
3. Seamless Underwear - Design matching seamless underwear with printed lace paneling to offer full comfort and style along with the innovative, wire-free bra.
Industry Implications
1. Fashion and Apparel Industry - Manufacturers in this industry can leverage this technology to design and develop new products that meet the changing demands of customers looking for more comfortable and innovative clothing.
2. Health and Wellness Industry - Companies can invest in research and development to create bra technology that offers more support and comfort resulting in better health and wellness.
3. E-commerce Industry - E-commerce companies can leverage this new trend and upcoming technology by partnering with the designers and manufacturers to optimize their online store and customer's shopping experience - displaying products correctly and optimizing the checkout process.
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