KITH x Tommy Hilfiger Prepares for the Summer Season
References: kith & highsnobiety
The new KITH x Tommy Hilfiger collection is specifically designed for the Spring/Summer 2019 season. The effort brings together the talents of the New York retailer and fashion label. The overall aesthetic highlights some retro elements with the incorporation of archival Tommy Hilfiger pieces from the 90s and a breezy island inspiration as well.
The range highlights 70 different styles, spanning across a selection of footwear, apparel, and accessories. The specific inspiration is drawn from the island of Mustique, a tropical location which Ronnie Fieg spent a lot of time vacationing. The relaxed silhouettes nod to the laid back feeling of sailing with a selection of sailing jackets and vests to back up that aesthetic as well. Additional items include the returning Hyperbole running shoes, Nautical popovers, Satin camp shirt, boxing shorts, and monogram tracksuits.
The range highlights 70 different styles, spanning across a selection of footwear, apparel, and accessories. The specific inspiration is drawn from the island of Mustique, a tropical location which Ronnie Fieg spent a lot of time vacationing. The relaxed silhouettes nod to the laid back feeling of sailing with a selection of sailing jackets and vests to back up that aesthetic as well. Additional items include the returning Hyperbole running shoes, Nautical popovers, Satin camp shirt, boxing shorts, and monogram tracksuits.
Trend Themes
1. Island-inspired Streetwear - Opportunity to innovate by incorporating tropical and laid back elements into fashion collections
2. Retro-inspired Collaborations - Opportunity to innovate by incorporating archival designs and vintage styles in fashion collaborations
3. Expanded Product Range - Opportunity to innovate by offering a wide range of products, including footwear, apparel, and accessories
Industry Implications
1. Fashion - Opportunity to innovate within seasonal fashion and collaborative collections
2. Streetwear - Opportunity to innovate within the streetwear industry by incorporating nostalgic and laid-back elements
3. Retail - Opportunity to innovate within the retail industry by expanding product range and offering unique and exclusive collaborations
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