Comfort and Flexibility are at the Heart of Kica's Embrace Collection
Laura McQuarrie — January 27, 2022 — Fashion
References: kicaactive & indulgexpress
Kica's Embrace collection is full of winter staples like leggings, tracksuits, jackets and sweatshirts that are made from soft and stretchy fabrics. The comfort-focused collection delivers on flexibility and the athleisure styles from the Delhi-based brand motivate women to feel their best in functional, fashion-forward styles. The brand founded by Aneesha Labroo has carved out a niche for itself in the market by offering affordable, high-quality activewear for women and it manufactures its own fabric in mills around Delhi.
With everything from sports bras to leggings in cool-weather colors like navy blue, ivory, gray and shades of orange, Kica's Embrace collection of winter athleisure helps to encourage people to stay active, feel comfortable and look good with prices that are accessible.
With everything from sports bras to leggings in cool-weather colors like navy blue, ivory, gray and shades of orange, Kica's Embrace collection of winter athleisure helps to encourage people to stay active, feel comfortable and look good with prices that are accessible.
Trend Themes
1. Comfort-focused Activewear - Kica's Embrace Collection highlights the growing trend of comfort-focused activewear that offers flexibility and functionality.
2. Athleisure for Winter - Kica's Embrace Collection is a great example of the increasing demand for winter athleisure that combines comfort and style.
3. Direct-to-consumer Production - Kica's practice of manufacturing its own fabric in mills around Delhi showcases the rise of direct-to-consumer production models for affordable, high-quality activewear.
Industry Implications
1. Activewear - Kica's Embrace Collection is part of the growing activewear industry, which is expected to continue expanding as consumers prioritize health and wellness.
2. E-commerce - Kica's direct-to-consumer model demonstrates the potential for e-commerce platforms in the activewear industry to offer affordable, high-quality options for consumers.
3. Fashion Manufacturing - Kica's production of its own fabric in mills around Delhi showcases the potential for innovative and sustainable practices in the fashion manufacturing industry.
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