Juvia’s Place is Launching a Super Inclusive 42 Shade Foundation Line
Katherine Pendrill — May 22, 2019 — Fashion
With the growing demand for beauty brands to create more inclusive products, Juvia’s Place has launched an extensive foundation collection with 42 different shades. Even better, the brand will also debut 24 accompanying shades of concealer.
Juvia’s Place is known for its highly-pigmented eyeshadow palettes in vibrant shades that work with all skin tones. Now the brand is expanding its lineup to include foundation with a product called the Magical formula. As the brand explains in an Instagram post announcing the new collection, "This Magical formula is a full coverage foundation that melts into your skin while giving a radiant and velvety Matte finish." With its buildable coverage and creamy texture, the formula will allow people of all skin tones to achieve a "soft focus effect."
Conscious beauty buyers will also be happy to know that the new foundation line is all vegan and made in Italy without the use of oils or parabens.
Image Credit: @juviasplace.
Juvia’s Place is known for its highly-pigmented eyeshadow palettes in vibrant shades that work with all skin tones. Now the brand is expanding its lineup to include foundation with a product called the Magical formula. As the brand explains in an Instagram post announcing the new collection, "This Magical formula is a full coverage foundation that melts into your skin while giving a radiant and velvety Matte finish." With its buildable coverage and creamy texture, the formula will allow people of all skin tones to achieve a "soft focus effect."
Conscious beauty buyers will also be happy to know that the new foundation line is all vegan and made in Italy without the use of oils or parabens.
Image Credit: @juviasplace.
Trend Themes
1. Inclusive Foundation Collections - The trend of creating extensive foundation collections with a wide range of shades offers disruptive innovation opportunities for beauty brands to cater to diverse customer needs.
2. Conscious Beauty Products - The trend of developing vegan and clean beauty products presents disruptive innovation opportunities for brands to meet the growing demand from conscious beauty buyers.
3. Multi-purpose Makeup - The trend of multi-purpose makeup products, such as foundation with buildable coverage and creamy texture, opens up disruptive innovation opportunities for brands to provide versatile and convenient beauty solutions.
Industry Implications
1. Beauty - The beauty industry can harness the trend of inclusive foundation collections and conscious beauty products to attract and retain a diverse customer base.
2. Retail - The retail industry can leverage the trend of multi-purpose makeup products to offer innovative beauty solutions that cater to the needs of busy consumers.
3. Manufacturing - The manufacturing industry can seize the opportunity presented by the trend of inclusive foundation collections and conscious beauty products to produce high-quality and sustainable cosmetic formulations.
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