Boscia's Brilliantly Hued Indigo Eye Cream Disguises Dark Circles
Laura McQuarrie — August 8, 2019 — Fashion
Although cosmetics are often relied on for their color-correcting properties, one of the newest products from Boscia is a brightening Indigo Eye Cream that promises to brighten the dull, dark and delicate area under the eyes. Unlike many eye creams that are rich and white in color, this one sets itself apart with a violet shade from one of the key ingredients in the formula, wild indigo—this natural ingredient is beneficial for hydrating the skin, calming inflammation, balancing moisture and amplifying luminosity.
The Indigo Eye Cream is free from artificial fragrances, colors and preservatives and also contains potent natural ingredients like hand-harvested algae and hyaluronic acid. Thanks to its brightening abilities and slight shimmer, the product can also be applied to the cheekbones as a highlighter.
The Indigo Eye Cream is free from artificial fragrances, colors and preservatives and also contains potent natural ingredients like hand-harvested algae and hyaluronic acid. Thanks to its brightening abilities and slight shimmer, the product can also be applied to the cheekbones as a highlighter.
Trend Themes
1. Color-correcting Eye Creams - Color-correcting eye creams are a growing trend in the beauty industry, providing innovative solutions for brightening the under-eye area and disguising dark circles.
2. Natural Ingredients - The use of natural ingredients, such as wild indigo and hand-harvested algae, in eye creams is a trend that showcases the demand for clean and organic skincare products.
3. Multi-purpose Products - The trend of multi-purpose products, like Boscia's Indigo Eye Cream that can also be used as a highlighter, is gaining popularity as consumers seek versatile beauty solutions.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of color-correcting eye creams by innovating new formulas and incorporating natural, skin-friendly ingredients.
2. Cosmetics - The cosmetics industry can take advantage of the trend of multi-purpose products by developing innovative makeup items that serve multiple functions, like combining foundation and moisturizer.
3. Wellness and Self-care - The wellness and self-care industry can tap into the trend of natural ingredients in eye creams by creating holistic skincare routines that prioritize clean, sustainable, and efficacious products.
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