The HAMCUS Fall/Winter 2019 Capsule Feature a Plethora of Themes
References: hamc.us & highsnobiety
THe HAMCUS Fall/Winter 2019 collection by designer Tuff Leung was recently launched and it boasts a plethora of mantras. The seasonal silhouettes deliver oversized streamlined structures that are complete in a smooth matte coating and otherworldly colors. The range differentiates itself from previous capsules as it takes a more concealed approach rather than visibility.
The seasonal capsule highlights internal storage functions that can also be adjusted to look like a parachute-like shape. Overall, the range pays close attention to its detail, fabric makeup, and delivers high levels of functionality without disrupting the clean designs. One of the standout items in the range is the Rapid Deploy Sprinter Tights with water-repellent details -- it has breathable cotton on the leg and windbreaker fabric at the top.
The seasonal capsule highlights internal storage functions that can also be adjusted to look like a parachute-like shape. Overall, the range pays close attention to its detail, fabric makeup, and delivers high levels of functionality without disrupting the clean designs. One of the standout items in the range is the Rapid Deploy Sprinter Tights with water-repellent details -- it has breathable cotton on the leg and windbreaker fabric at the top.
Trend Themes
1. Oversized Streamlined Structures - Opportunity for disruptive innovation in the fashion industry by creating unique, functional and visually striking silhouettes.
2. Concealed Design Approach - Opportunity for disruptive innovation in fashion by exploring hidden details and subtle elements within garment designs.
3. Internal Storage Functions - Opportunity for disruptive innovation in fashion by integrating clever and practical storage solutions within clothing designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating unique, functional and visually striking silhouettes.
2. Apparel - Opportunity for disruptive innovation in the apparel industry by exploring hidden details and subtle elements within garment designs.
3. Outdoor Gear - Opportunity for disruptive innovation in the outdoor gear industry by integrating clever and practical storage solutions within clothing designs.
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