The ‘grafik:plastic’ Boxes Integrate Photos of Prospecti
Laura McQuarrie — September 1, 2013 — Fashion
References: grafikplastic & thedieline
The design of the ‘grafik:plastic’ glasses packaging integrates its consumers directly into the boxes they receive. The clever boxes feature printed profile pictures of prospective customers on them, overlaid with a pair of glasses, effectively communicating how the right pair of glasses can give you a completely new look.
These foldable paper sleeves fit perfectly inside a frosted box, which includes multi-language manuals and information on the history of ‘grafik.’ The boxes also contain a cleaning cloth that reads “I can see clearly now,” which compliments the graphic text on the back of the boxes. These personality-infused boxes are clever ways to make personal connections with prospective new clients and provide them with a beautiful box that can be used even after its contents are emptied.
These foldable paper sleeves fit perfectly inside a frosted box, which includes multi-language manuals and information on the history of ‘grafik.’ The boxes also contain a cleaning cloth that reads “I can see clearly now,” which compliments the graphic text on the back of the boxes. These personality-infused boxes are clever ways to make personal connections with prospective new clients and provide them with a beautiful box that can be used even after its contents are emptied.
Trend Themes
1. Personalized Packaging - Using printed profile pictures of customers on packaging creates a personal connection and enhances brand loyalty.
2. Emotional Branding - Incorporating graphic text and images that evoke feelings and emotions on packaging helps build a strong brand identity.
3. Sustainable Packaging - Utilizing foldable paper sleeves and reusable boxes reduces waste and appeals to eco-conscious consumers.
Industry Implications
1. Eyewear - The eyewear industry can leverage personalized packaging to create memorable brand experiences and increase customer loyalty.
2. Consumer Goods - Brands in the consumer goods industry can employ emotional branding techniques in their packaging to differentiate themselves from competitors.
3. Packaging & Printing - The packaging and printing industry can capitalize on the demand for sustainable packaging solutions by offering eco-friendly materials and design options.
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