Ayond Offers Products Inspired by Resilient Desert Plants
Laura McQuarrie — July 5, 2019 — Fashion
Ayond is a boundary-pushing genderless skincare brand that was created out of sheer necessity—after an unfortunate cooking accident at home, Ayond co-founder Shani van Breukelen was left with scarring and found that most skincare products contained ingredients that weren't clean enough to be used on scars. To reduce the pain and scarring, Shani van Breukelen worked with sustainable development engineer Porter Yates to create soothing skincare solutions powered by desert plants.
The brand's product range includes the Rock Rose face serum, the Amber Elix face oil, the Taos Blue day cream and the Metamorph cleansing balm.
The name of the brand translates to "beyond" in Old English and as such, Ayond promises to offer a "journey beyond the ordinary" with genderless skincare products that push the boundaries of inclusivity and sustainability.
The brand's product range includes the Rock Rose face serum, the Amber Elix face oil, the Taos Blue day cream and the Metamorph cleansing balm.
The name of the brand translates to "beyond" in Old English and as such, Ayond promises to offer a "journey beyond the ordinary" with genderless skincare products that push the boundaries of inclusivity and sustainability.
Trend Themes
1. Clean Skincare - The trend towards clean skincare products creates a disruptive innovation opportunity for brands to develop effective and sustainable products that are free from harmful ingredients.
2. Genderless Beauty - The rise of genderless skincare presents an opportunity for brands to challenge traditional beauty norms and offer inclusive products that cater to diverse consumer preferences.
3. Sustainable Development - The increasing focus on sustainability in skincare opens up avenues for disruptive innovation, allowing brands to develop eco-friendly products and utilize ingredients sourced through sustainable practices.
Industry Implications
1. Skincare - The skincare industry can capitalize on the demand for clean and genderless products by developing innovative solutions that address the needs of conscious consumers.
2. Beauty - The beauty industry has the opportunity to redefine beauty standards and tap into the genderless skincare trend by offering inclusive products that cater to a diverse range of consumers.
3. Sustainable Development - Industries focusing on sustainable development, such as renewable ingredients sourcing and eco-friendly packaging, can collaborate with skincare brands to create disruptive innovations that align with consumer demands for sustainable products.
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