Aussie's Hemp Calm The Frizz Collection Tames Hair in Humid Weather
Laura McQuarrie — July 4, 2019 — Fashion
References: aussiehair & glamourmagazine
This summer, haircare brand Aussie is releasing a nourishing Hemp Calm The Frizz Collection that includes a hair mask, a shampoo and a fast-acting, frizz-fighting treatment. With this new collection, the mainstream haircare brand is establishing itself as one of the first of its kind to release hemp haircare solutions.
These products have the potential to help with taming frizz, which is especially troublesome for some people in humid conditions. In the haircare collection, Aussie makes the most of a cold-pressed oil and a formula that was rigorously tested—80 versions of the product were tested on British women before the brand settled on the final solution.
One of the standout products in the range is the 3-Minute Miracle treatment, which only requires minutes as compared to others that demand 15 to 20 minutes of one's time.
These products have the potential to help with taming frizz, which is especially troublesome for some people in humid conditions. In the haircare collection, Aussie makes the most of a cold-pressed oil and a formula that was rigorously tested—80 versions of the product were tested on British women before the brand settled on the final solution.
One of the standout products in the range is the 3-Minute Miracle treatment, which only requires minutes as compared to others that demand 15 to 20 minutes of one's time.
Trend Themes
1. Hemp Haircare - The release of Aussie's Hemp Calm The Frizz Collection showcases the potential for hemp-based haircare solutions to tame frizz, particularly in humid weather.
2. Frizz-fighting Treatment - Aussie's 3-Minute Miracle treatment disrupts the traditional haircare market by offering a fast-acting solution to tame frizz in just a few minutes.
3. Cold-pressed Oil - The use of cold-pressed oil in Aussie's haircare collection presents an opportunity for other beauty brands to explore the benefits and potential applications of this ingredient.
Industry Implications
1. Haircare - The release of Aussie's hemp haircare collection highlights the potential for innovation in the haircare industry, particularly in the realm of natural and frizz-fighting products.
2. Beauty - The inclusion of cold-pressed oil in haircare products indicates an innovation opportunity for beauty brands to incorporate this ingredient into various skincare and cosmetic formulations.
3. Personal Care - The fast-acting frizz-fighting treatment offered by Aussie's collection presents an opportunity for personal care brands to develop similar time-efficient solutions for common haircare concerns.
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