Elorea's Forgotten Words Collection Revives Traditional Korean Words
Laura McQuarrie — March 25, 2023 — Fashion
References: elorea & thezoereport
Florea is a fragrance brand devoted to honoring Korean heritage and the culture's unique approach to scent and lifestyle, and The Forgotten Words Collection is a deeply meaningful new range of eau de parfums. The collection revives traditional Korean words that are no longer used in modern life and there are four scents that also cover the four major scent categories (woodsy, warm, fresh and floral.)
While Be By My Side takes the form of a sensual and warm amber scent inspired by “hūnoni," a Korean word that expresses what it means to miss someone dearly. Hazy Blue is a clean, aquatic scent based on “ēnae," a word that describes an unexpected rain that allows harvesters a moment of rest.
True to the brand's essence, the four eau de parfums integrate ingredients sourced from Korea.
While Be By My Side takes the form of a sensual and warm amber scent inspired by “hūnoni," a Korean word that expresses what it means to miss someone dearly. Hazy Blue is a clean, aquatic scent based on “ēnae," a word that describes an unexpected rain that allows harvesters a moment of rest.
True to the brand's essence, the four eau de parfums integrate ingredients sourced from Korea.
Trend Themes
1. Revived Traditional Words - Brands can tap into their culture's traditional and forgotten words to create unique and meaningful products.
2. Cultural Heritage-inspired Products - Businesses can create products that highlight cultural heritage and inspire pride and interest in consumers.
3. Localization of Product Ingredients - Incorporation of locally-sourced ingredients in products can add authenticity and differentiation to branding.
Industry Implications
1. Fragrance Industry - Fragrance companies can explore cultural heritage and traditional words to create unique and sentimental scents.
2. Cosmetics Industry - Cosmetics companies can incorporate traditional and forgotten words into product names and packaging to add cultural significance.
3. Tourism Industry - Tourism businesses can incorporate traditional words in branding to promote the cultural experience and attract more visitors.
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