adidas Originals' Personalized Ads Speak to Specific Consumers
Laura McQuarrie — July 3, 2018 — Fashion
To promote the release of a new shoe, adidas Originals took to the streets with a series of footwear billboards—but rather than communicating with the masses, each of the ads calls out to a specific individual.
As part of the hyper-targeted ad campaign, adidas Originals set out to work with incluencers on the release of its P.O.D. shoe in a creative way. While it is common for influencers, athletes and other VIPs to receive a special box in the mail from a brand that celebrates the release of a new product, this campaign from adidas engaged influencers in a new way. Billboards were set up in New York City and Los Angeles, with a social media user's handle, along with a special message for them and details where they can pick up the P.O.D. shoe.
As part of the hyper-targeted ad campaign, adidas Originals set out to work with incluencers on the release of its P.O.D. shoe in a creative way. While it is common for influencers, athletes and other VIPs to receive a special box in the mail from a brand that celebrates the release of a new product, this campaign from adidas engaged influencers in a new way. Billboards were set up in New York City and Los Angeles, with a social media user's handle, along with a special message for them and details where they can pick up the P.O.D. shoe.
Trend Themes
1. Hyper-targeted Advertising - Using personalized billboards to engage specific individuals and create a unique advertising experience.
2. Influencer Marketing - Collaborating with influencers to promote products in creative and engaging ways.
3. Social Media Integration - Incorporating social media handles and messages on billboards to connect with the target audience.
Industry Implications
1. Advertising and Marketing - Opportunities to leverage personalized billboards and engage consumers in a more targeted way.
2. Fashion and Footwear - Incorporating influencer collaborations and creative marketing campaigns for product releases.
3. Digital Technology - Integrating social media and technology to connect with target audiences in innovative ways.
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