Benchmark FR Created a Novel Long-Sleeve Flame-Resistant Shirt
Laura McQuarrie — June 27, 2018 — Fashion
References: benchmarkfr & prnewswire
For the most part, flame-resistant shirts, pants and other pieces of apparel are strictly functional. However, Benchmark FR is boldly setting itself apart with the all-new Aloha FRiday, which is styled like a classic Hawaiian shirt.
'Aloha FRiday' initially began as an April Fool's Day prank, but the demands began pouring in from consumers who wished to purchase the novel shirt. The design takes the form of a single-layer, long-sleeved shirt that is lightweight, moisture-wicking, comfortable and most importantly for those who need it most, protective beyond industry standards for arc flash and flash fire resistance. Flame-resistant clothing needs to be able to shield the wearer from flash fires and electric arcs that can reach unthinkable temperatures.
The Aloha FRiday flame-resistant shirt, as with all clothing pieces from Benchmark FR, includes a one-year free repair warranty that even covers damage caused by the wearer.
'Aloha FRiday' initially began as an April Fool's Day prank, but the demands began pouring in from consumers who wished to purchase the novel shirt. The design takes the form of a single-layer, long-sleeved shirt that is lightweight, moisture-wicking, comfortable and most importantly for those who need it most, protective beyond industry standards for arc flash and flash fire resistance. Flame-resistant clothing needs to be able to shield the wearer from flash fires and electric arcs that can reach unthinkable temperatures.
The Aloha FRiday flame-resistant shirt, as with all clothing pieces from Benchmark FR, includes a one-year free repair warranty that even covers damage caused by the wearer.
Trend Themes
1. Fashionable Flame-resistant Apparel - The trend for flame-resistant apparel that looks like everyday clothing provides opportunities for companies to create new designs that meet protective requirements while still appealing to consumers who want a fashionable look.
2. Protective Clothing Pranks - The success of an April Fool's Day prank that turned into a profitable endeavor shows that there may be a market for protective clothing that has a novelty or humorous aspect, providing an opportunity for companies to experiment with unconventional designs.
3. Functional Yet Comfy Workwear - The need for protective clothing that is both comfortable and functional provides an opportunity for companies to develop designs that prioritize safety without sacrificing comfort and wearability for workers in industries where safety is paramount.
Industry Implications
1. Construction - The construction industry has a high demand for workwear that protects workers from flame or heat exposure while also being comfortable and practical, creating an opportunity for companies to develop fashionable and functional designs for builders and laborers.
2. Oil and Gas - The oil and gas industries also require protective clothing that meets safety standards, providing an opportunity for companies to develop novel designs that make a statement and protect workers in this field.
3. Manufacturing - Manufacturing environments where workers face risks from flame and heat exposure can benefit from innovative protective clothing designs that prioritize both functionality and style, providing an opportunity for manufacturers to invest in new products that resonate with employees while keeping them well protected.
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