maharishi's Five Boroughs Range Celebrates Its New Store Location
References: maharishistore & highsnobiety
Fashion label maharishi is preparing to open up its NYC retail location later this month and dropped its new Five Boroughs collection in celebration of the occasion, as well as the Fourth of July. The label delivers a range featuring an exclusive lightweight jacket and a t-shirt in two colors. The tees boast the classic tour-style art visual of the Five Boroughs of New York City. The highlighting theme throughout the range nods to the souvenir jackets adorned with a tour of duty accent, home country and town maps -- this is worn by American soldiers as they return home from Vietnam.
The tour jacket is constructed from Italian Mil cotton with a captivating tiger stripe pattern done using hand-screen print techniques, with additional embroidery on the chest and back. The tees come in the option of either black or white and wear the Five Boroughs print on the organic cotton jersey fabric.
The tour jacket is constructed from Italian Mil cotton with a captivating tiger stripe pattern done using hand-screen print techniques, with additional embroidery on the chest and back. The tees come in the option of either black or white and wear the Five Boroughs print on the organic cotton jersey fabric.
Trend Themes
1. Tour Jacket Fashion - Disruptive innovation opportunity: Create customizable tour-style jackets that celebrate different cities or countries.
2. Hand-screen Print Techniques - Disruptive innovation opportunity: Develop advanced printing methods that combine screen printing with intricate embroidery for unique designs.
3. Organic Cotton Fashion - Disruptive innovation opportunity: Introduce sustainable and organic cotton clothing options in the fashion industry.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Use retail locations as a platform to launch exclusive collections and celebrate special occasions.
2. Textile Printing - Disruptive innovation opportunity: Combine digital and hand-printing techniques to create intricate patterns on various fabrics.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop eco-friendly fashion lines that prioritize organic materials and sustainable manufacturing practices.
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