Stüssy Unveils Its Collection Preprared for Outdoor Adventures
References: instagram & highsnobiety
Streetwear imprint Stüssy introduces its latest collection full of fishing gear following its collaborative projects alongside brands such as Cactus Plant Flea Market and Carhartt WIP. This time, it describes its latest capsule as 'extra fly gear,' prepared for outdoor adventures by the forests, the water, or the urban setting.
Some of the pieces in the range include ponchos, hats, shorts, vests, tees, and more. Some of the standout designs from the fishing-influenced capsule are the tactical vest adorned in tie-dye patterning, the button-down top with fish prints and its matching hat and water shorts, as well as the tree bark camo printed poncho constructed from mesh materials. The collection also highlights a series of shorts and pants made from corduroy.
Some of the pieces in the range include ponchos, hats, shorts, vests, tees, and more. Some of the standout designs from the fishing-influenced capsule are the tactical vest adorned in tie-dye patterning, the button-down top with fish prints and its matching hat and water shorts, as well as the tree bark camo printed poncho constructed from mesh materials. The collection also highlights a series of shorts and pants made from corduroy.
Trend Themes
1. Street-informed Fishing Gear - Disruptive innovation opportunity: Creating fashion-forward fishing gear that combines streetwear style with functionality.
2. Outdoor Adventure Fashion - Disruptive innovation opportunity: Developing fashion collections specifically designed for outdoor activities.
3. Tie-dye Fishing Apparel - Disruptive innovation opportunity: Incorporating tie-dye patterns into fishing apparel to appeal to fashion-conscious outdoor enthusiasts.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Collaborating with outdoor gear brands to create streetwear-inspired collections.
2. Outdoor Gear and Equipment - Disruptive innovation opportunity: Introducing stylish and fashionable outdoor gear and equipment for a wider consumer base.
3. Textile and Fabric Manufacturing - Disruptive innovation opportunity: Experimenting with mesh materials and unconventional fabric prints for outdoor apparel.
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