AHC's 'Eye Cream for Face' is Meant to Be Applied to the Whole Face
Laura McQuarrie — July 1, 2019 — Fashion
Most eye cream products are specifically formulated for the delicate eye area and are only meant to be applied to this specific part of the face—yet Korean skincare brand AHC offers an Eye Cream for Face that is meant to be used all over. The brand's best-selling product is making its way to the United States, introducing consumers to an innovative formula that shares hydrating benefits for the entirety of the face.
The AHC Essential Eye Cream for Face is part of a complete Eye Cream for Face Product Line, which includes a variety of solutions that are powered by different ingredients. For facial care, the product is said to be best used as the last part of one's skincare routine, while rough and dry patches of skin can be slathered with multiple layers of the fast-absorbing cream.
The AHC Essential Eye Cream for Face is part of a complete Eye Cream for Face Product Line, which includes a variety of solutions that are powered by different ingredients. For facial care, the product is said to be best used as the last part of one's skincare routine, while rough and dry patches of skin can be slathered with multiple layers of the fast-absorbing cream.
Trend Themes
1. Multi-purpose Skincare - The rise of full-face eye creams shows a trend towards multi-purpose skincare products that offer benefits to the entire face.
2. Hydration Innovation - The introduction of eye creams for the face presents an opportunity for disruptive innovation in the field of hydrating skincare solutions.
3. Customized Formulations - The Eye Cream for Face product line indicates a trend towards customized skincare formulations that cater to specific skin concerns and needs.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the development of multi-purpose skincare products to meet the demand for convenient and effective solutions.
2. Skincare - The skincare industry can capitalize on the opportunity to innovate by creating hydrating products that cater to both the delicate eye area and the rest of the face.
3. Cosmetics - Cosmetics companies have the chance to create customized formulations that combine the benefits of both eye creams and facial moisturizers.
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