Jewelry Designer Erica Weiner Collaborates with Perfumer D.S. & Durga
Tiana Reid — June 28, 2010 — Fashion
References: ericaweiner & nymag
Jewelry designer Erica Weiner has collaborated with perfumer D.S. & Durga to create a gunmetal-plated locket with two custom scented oils: 'Foxhunt' and 'Empress Jingu.'
Dating back to the 18th and 19th century, Erica Weiner is bringing back the Victorian "vinaigrette," which is a locket that allows salts or vinegar to drift out. Against your skin, the 'Perfume Locket Necklace' is warmed, causing the oil to heat up and unleash a beautiful fragrance.
Implications - Consumers in modern society are naturally attracted to items that feature a collaboration. Products that combine two names together appeal to those shoppers who want twice the creativity in their purchases.
Dating back to the 18th and 19th century, Erica Weiner is bringing back the Victorian "vinaigrette," which is a locket that allows salts or vinegar to drift out. Against your skin, the 'Perfume Locket Necklace' is warmed, causing the oil to heat up and unleash a beautiful fragrance.
Implications - Consumers in modern society are naturally attracted to items that feature a collaboration. Products that combine two names together appeal to those shoppers who want twice the creativity in their purchases.
Trend Themes
1. Collaborative Products - Combining two brands or designers in a product appeals to consumers seeking creative and unique purchases.
2. Scented Accessories - The incorporation of fragrances into accessories provides a sensory and immersive experience for users.
3. Revival of Victorian Fashion - The resurgence of Victorian-era accessories, such as vinaigrettes, offers a nostalgic and romantic appeal to consumers.
Industry Implications
1. Jewelry - The jewelry industry can explore collaborations with perfumers or incorporate fragrances into their designs for a unique selling point.
2. Perfume - Perfume brands can partner with designers or jewelry makers to create scented accessories, expanding their product offerings.
3. Fashion - Fashion brands and designers can leverage the revival of Victorian fashion trends, incorporating vinaigrettes or similar accessories into their collections.
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