The Enlightened Ice Cream Range Now Includes Two New Flavors
Michael Hemsworth — June 28, 2022 — Marketing
References: eatenlightened & foodbev
The Enlightened ice cream range has been expanded by Beyond Better Foods to offer consumers a way to enjoy a frozen treat in a decidedly more permissibly indulgent manner. The ice cream range now includes the Kookie Dough and Chocolate Caramel Pecan Crunch flavors, which both come in with 130-calories per serving. The light ice cream is packed with lots of sweet textural pieces of chocolate and candy, but contains 70% to 80% less sugar per serving than traditional ice cream.
Founder and CEO Michael Shoretz commented on the new additions to the Enlightened ice cream range saying, "We love to push the boundaries with indulgence and nutrition to make you question how something so delicious could be so low in sugar and I think we accomplished that with these new flavours."
Image Credit: Enlightened
Founder and CEO Michael Shoretz commented on the new additions to the Enlightened ice cream range saying, "We love to push the boundaries with indulgence and nutrition to make you question how something so delicious could be so low in sugar and I think we accomplished that with these new flavours."
Image Credit: Enlightened
Trend Themes
1. Low-sugar Dessert-inspired Ice Creams - Innovative ice cream brands are offering new dessert-inspired flavors with low sugar content that appeal to health-conscious consumers.
2. Functional Ingredients in Ice Cream - Ice cream brands are incorporating functional ingredients such as protein, fiber, and vitamins to align with consumer demands for health and wellness.
3. Plant-based Ice Creams - Plant-based ice cream alternatives are gaining popularity as more consumers seek dairy-free and vegan options with sustainable and ethical ingredients.
Industry Implications
1. Ice Cream Industry - The ice cream industry can capitalize on the trend towards low-sugar and functional ingredient ice creams to appeal to health-conscious customers and differentiate from competitors.
2. Health and Wellness Industry - The health and wellness industry can benefit from the trend towards low-sugar and functional ingredient ice creams by promoting them as a guilt-free indulgence and a healthier alternative to traditional ice cream.
3. Plant-based Food Industry - The plant-based food industry can leverage the trend towards plant-based ice cream alternatives to expand their product offerings and cater to a growing demand for sustainable and ethical food products.
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