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Top 100 Marketing Trends in July

From Ketchup-Flavored Ice Pops to Food Insecurity Campaigns

— July 23, 2022 — Marketing
From ketchup-flavored ice pops to branded food insecurity initiatives, the July 2022 marketing campaigns are focused on food innovations.

The French's Frenchsicle ice pop is a limited-edition frozen treat made in partnership with Harry Pops. Made with Canadian tomatoes, the ice pops boast a ketchup flavor and will arrive at a series of pop-up locations in Vancouver, Toronto, and Lemington starting June 22nd.

Tostitos' marketing innovation this month features a riff on the idea of FOMO (fear of missing out), and is called Don't Miss the Good Stuff. Featuring Dan Levy, the commercial features the actor missing out on a variety of key moments in his life. The campaign includes a custom-made party game called FOMO or F No! and encourages players to use Tostitos chips as cards.

Other campaigns focused on social good initiatives like SUbway Canada's partnership with Food Banks Canada. The partnership launched the new Never Miss Lunch initiative.
7.2
Score
Popularity
Activity
Freshness
98
Celebratory Caribbean Cuisine Campaigns
Celebratory Caribbean Cuisine Campaigns
'100 Years of Grace' Celebrates Grace Foods UK
<
97
Whiskey Themed Spice Flights
Whiskey Themed Spice Flights
The Maker’s Mark Spice Blend Flight Variety Pack is Flavorful
<
96
Textured Haircare Products
Textured Haircare Products
The Mielle Organics Mango & Tulsi Botanical Blend Comes in Six Options
<
95
Sweetly Spiced Snack Peanuts
Sweetly Spiced Snack Peanuts
Planters Sweet & Spicy Dry Roasted Peanuts are Balanced
<
94
Immersive Boho-Inspired Bath Kits
Immersive Boho-Inspired Bath Kits
SELV Rituel’s Boho Immersive Bath Kit is Unforgettable
<
93
Consumer-Driven Cheese Packaging
Consumer-Driven Cheese Packaging
Pilgrims Choice is Introducing New Branding and Packaging
<
92
Plant-Based Snack Experiences
Plant-Based Snack Experiences
Real Food From The Ground Up Launches Pop-Up Across the Nation
<
91
FOMO-Focused Chip Ads
FOMO-Focused Chip Ads
Tostitos Launches New 'Don’t Miss the Good Stuff' Campaign with Dan Levy
<
90
Branded Food Insecurity Initiatives
Branded Food Insecurity Initiatives
Subway Canada and Food Banks Canada Launch Never Miss Lunch
<
89
Plant-Based Rice Protein Products
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
<
88
Peanut-Filled Dessert Pies
Peanut-Filled Dessert Pies
Milk Bar Debuted the 'Waffle Cone Pie' Inspired by Drumstick Ice Cream
<
87
Celebratory Pride Month Burgers
Celebratory Pride Month Burgers
Burger King Austria Just Debuted a New Pride Whopper
<
86
Mobile Hand-Washing Units
Mobile Hand-Washing Units
The MyKirei by KAO Wash & Go Brings Hygiene to People
<
85
Layered Light-Filled Studios
Layered Light-Filled Studios
The Nike Icon Studios LA Was Designed by LOHA
<
84
Office-Ready Slump Snacks
Office-Ready Slump Snacks
The Colliders 2pm 2-pack Are Designed as Pick-Me-Up Afternoon Snacks
<
83
Destination Review Jobs
Destination Review Jobs
EduBirdie is Hiring People to Eat in Restaurants, Travel, and Party
<
82
Easy-to-Prepare Coffee Products
Easy-to-Prepare Coffee Products
These New L’Or Coffee Products Come in Three Varieties
<
81
Outdoorsy Summer Sweepstakes
Outdoorsy Summer Sweepstakes
Hipcamp & REI are Offering Immersive Rewards to Camping Enthusiasts
<
80
Celebratory LGBTQ Haircare Campaigns
Celebratory LGBTQ Haircare Campaigns
The Pantene #BeautifuLGBTQ+ Campaign Promotes Self-Expression
<
79
Branded Cola Whiskey Cocktails
Branded Cola Whiskey Cocktails
The Jack Daniel's & Coca-Cola Cocktail Combines Two Classics
<
78
Mini Protein-Packed Snack Bars
Mini Protein-Packed Snack Bars
The Kellogg's Special K Mini Protein Bars are 90-Calories Each
<
77
Responsible Fashion Metaverses
Responsible Fashion Metaverses
L'ATELIER BY MIAFW is a Digital Retail & Educational Concept
<
76
Protein-Rich Frozen Enchiladas
Protein-Rich Frozen Enchiladas
The Real Good Foods Grande Chicken Enchiladas are 100% Grain-Free
<
75
Summer-Ready Ice Cream Flavors
Summer-Ready Ice Cream Flavors
N!CK’s Launches its Chilly Mango Health-Conscious Ice Cream
<
74
Delivery-Only TV Restaurants
Delivery-Only TV Restaurants
Grubhub Announced a Restaurant Concept with MasterChef
<
73
Celestial Self-Help Pop-Ups
Celestial Self-Help Pop-Ups
vitaminwater Launches Its New 'Mercury Retrograde Shelter' in Brooklyn
<
72
Star-Studded TV Streamer Ads
Star-Studded TV Streamer Ads
Uma Thurman Stars in Ad Spot to Promote the UK Launch of Paramount+
<
71
Limited-Edition Gamer Bags
Limited-Edition Gamer Bags
Razer Teamed up with TUMI to Launch an Exclusive Collection of Bags
<
70
Slide-On Pen Tips
Slide-On Pen Tips
Pentips Reintroduces Comfort to Modern Note-Takers and Artists
<
69
Spiced Rum Canned Cocktails
Spiced Rum Canned Cocktails
The Kraken Ready-to-Drink Rum Cocktails Come in Three Options
<
68
Creative Outdoor Apparel
Creative Outdoor Apparel
KEEN Taps the 'The Experts' to Showcase Its New Spring/Summer Collection
<
67
Highly Hydrating Haircare Lines
Highly Hydrating Haircare Lines
Authentic Beauty Concept's Hydrate Collection is Ideal for Summer
<
66
Restorative Vegan Body Lotions
Restorative Vegan Body Lotions
Drunk Elephant Released a Powerful Skincare Formula for the Body
<
65
Premixed Cold Honeycomb Coffees
Premixed Cold Honeycomb Coffees
Starbucks Golden Toffee Honeycomb Frappuccino is Ready to Enjoy
<
64
NFT-Paired Whiskies
NFT-Paired Whiskies
This Johnnie Walker Masters of Flavour Whiskey is Limited to Seven Bottles
<
63
Functional Flavorful Snack Products
Functional Flavorful Snack Products
These Nature’s Garden Products from Cibo Vita are Nutritious
<
62
Highly Hydrating Skincare Collections
Highly Hydrating Skincare Collections
Neutrogena’s Hydro Boost Capsule is Science-Backed
<
61
Paint Tube-Inspired Packaging
Paint Tube-Inspired Packaging
The Byredo Hand Creams Have an Eye-Catching New Look
<
60
Probiotic Female-Focused Supplements
Probiotic Female-Focused Supplements
The Hers Wellness Essentials Supplements Come in Six Options
<
59
Fortified Refrigerated Oat Milks
Fortified Refrigerated Oat Milks
Minor Figures Everyday Oat Comes in Two Options
<
58
Protein-Packed Morning Meal Bars
Protein-Packed Morning Meal Bars
The RxBar A.M. Protein Bars Start the Morning Off Right
<
57
Exfoliating Jelly-to-Foam Cleansers
Exfoliating Jelly-to-Foam Cleansers
Drunk Elephant is Launching the Scrubbi Bamboes™ Body Cleanser
<
56
Stylish Cabana Summer Sets
Stylish Cabana Summer Sets
Hammies Reinvents Looks from the 50s and 60s with Modern Sensibilities
<
55
Well-Lit Colorful Wellness Studios
Well-Lit Colorful Wellness Studios
Frederick Tang Architecture Updates the Interiors of Moxi
<
54
NBA Championship Beer Collabs
NBA Championship Beer Collabs
Tinker Hatfield & Michelob ULTRA Launch NBA Championship Bottles
<
53
Spiced Pickle-Forward Snack Chips
Spiced Pickle-Forward Snack Chips
Ruffles Spicy Dill Pickle Offers a Burst of Savory Flavor
<
52
One-Star Hotel Installations
One-Star Hotel Installations
Frank & Patrik Riklin's Anti-Idyllic Suite is for Sleepless Nights
<
51
Ketchup-Flavored Ice Pops
Ketchup-Flavored Ice Pops
The French's 'Frenchsicle' Was Created with Happy Pops
<
50
Functional Children's Snack Pouches
Functional Children's Snack Pouches
These New GoGo squeeZ Snack Pouches Come in Two Options
<
49
Sakura-Inspired Limited-Edition Serums
Sakura-Inspired Limited-Edition Serums
Shiseido's Micro-Spot Serum Promises to Illuminate the Skin
<
48
App Controlled Appliances
App Controlled Appliances
Fingerbot Sense Offers Touchless Control
<
47
Bone-Shaped Dog Kennels
Bone-Shaped Dog Kennels
Birds Portchmouth Russum Architects Creates an Interesting Kennel Design
<
46
Branded Video Game Islands
Branded Video Game Islands
Axe and Fortnite Launch the New Fortnite Island Mistaverse
<
45
Water Tower-Inspired Installations
Water Tower-Inspired Installations
Fashion Brand Hermès Embraces Lightheartedness in Milan
<
44
Weightless Moisturizing Blushes
Weightless Moisturizing Blushes
Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes
<
43
Soda-Inspired Energy Drinks
Soda-Inspired Energy Drinks
MTN DEW Energy Baja Blast Builds on the Popularity of the Soda Flavor
<
42
Inclusive Unisex Skincare Products
Inclusive Unisex Skincare Products
The Fieldtrip Skincare Line is Luxurious But Affordable
<
41
Limited-Edition Summertime Bath Products
Limited-Edition Summertime Bath Products
Find Your Happy Place Collaborated with Mindy Kaling
<
40
Luxurious Lip-Conditioning Tints
Luxurious Lip-Conditioning Tints
clé de peau Launched Three New Shades of Its Lip Glorifier
<
39
Artisanal Retailer-Exclusive Ice Creams
Artisanal Retailer-Exclusive Ice Creams
These Van Leeuwen Ice Cream Flavors are Coming to Walmart
<
38
Ocean-Celebrating Beauty Launches
Ocean-Celebrating Beauty Launches
Biossance is Partnering with Oceana for Ocean Day 2022
<
37
Metaverse Construction Companies
Metaverse Construction Companies
Admix and Landvault Teamed up for Metaverse Development Solutions
<
36
Monochromatic Sculptural Gateways
Monochromatic Sculptural Gateways
Daniel Arsham Collaborates with Kohler for Milan Design Week
<
35
Cigar-Branded Luxury Watches
Cigar-Branded Luxury Watches
La Palina and Accutron Launched a Limited-Edition Timepiece
<
34
Creative Space-Enhancing Companies
Creative Space-Enhancing Companies
Acrylicize Specializes in Bespoke Artworks & Installations
<
33
Sneaker Brewery Collaborations
Sneaker Brewery Collaborations
The Reebok x Harpoon Brewery Collaboration Includes Shoes and Beer
<
32
Music-Themed Soda Marketing Campaigns
Music-Themed Soda Marketing Campaigns
This Coca-Cola On-Pack Promotion Targets Young Music Fans
<
31
Cuisine-Specific Colas
Cuisine-Specific Colas
Pepsi Karaage Senyo Cola Pairs with Japanese-Style Fried Chicken
<
30
Cryptocurrency-Inspired Snack Cakes
Cryptocurrency-Inspired Snack Cakes
$TWINKcoin Snack Cakes are Literally Coin-Shaped
<
29
Next-Level Digital Lock Solutions
Next-Level Digital Lock Solutions
Proximikey is the Most Convenient Way to Open Doors
<
28
Internationally Inspired Chocolates
Internationally Inspired Chocolates
Ritter Sport Taste The World Bars Return with Two New Flavors
<
27
Limited-Edition Swedish Summer Apparel
Limited-Edition Swedish Summer Apparel
IKEA Launches the BLOMMA Midsommar Collection
<
26
Functional Affordable Skincare Products
Functional Affordable Skincare Products
e.l.f. Skin Cosmetics Handle Any Skin Concern
<
25
Revolutionary Medical Workwear
Revolutionary Medical Workwear
Jaanuu’s Workwears are Contemporary and Fashionable
<
24
Sweetly Spicy Snack Products
Sweetly Spicy Snack Products
The Cheetos Flamin' Hot Sweet Carolina Reaper Cheetos are Flavorful
<
23
Eco-Friendly Food Coatings
Eco-Friendly Food Coatings
This Plant-Based Coating Could Replace Plastic Packaging
<
22
Bio-Based Beer Bottles
Bio-Based Beer Bottles
The Carlsberg Fibre Bottle is Arriving in Western Europe This Summer
<
21
Playful Expression Campaigns
Playful Expression Campaigns
Build Big Feelings by LEGO Helps Kids with Healthy Communication
<
20
Cheese-Scented Nail Polishes
Cheese-Scented Nail Polishes
Velveeta Launches Cheese-Scented Nail Polish with Nails.INC
<
19
Makeup NFT Campaigns
Makeup NFT Campaigns
Clinique's Metaverse More Like Us Supports Inclusive Digital Beauty
<
18
AR Alcohol Labels
AR Alcohol Labels
SWIGR Lets Consumers Scan Labels to See the Stories Behind Products
<
17
Nourishing Cognitive Supplements
Nourishing Cognitive Supplements
Havn Life Launches Four New Formulas with the Brain Evolve Series
<
16
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
<
15
Stylish Ocean Shirt Collections
Stylish Ocean Shirt Collections
good for sunday Emphasizes the Importance of Conserving the Ocean
<
14
Stylish Power Cord Removers
Stylish Power Cord Removers
Plug Puller Designed to Help Seniors Remove Cords with Minimal Effort
<
13
Metaverse Artist Collectives
Metaverse Artist Collectives
NYX Professional Makeup's GORJS is the World's First DAO
<
12
Prepackaged Fiber-Rich Donuts
Prepackaged Fiber-Rich Donuts
The Fibre One 90 Calorie Doughnuts Come in Two Flavors
<
11
Vitamin-Packed Lollipops
Vitamin-Packed Lollipops
8Greens Daily Greens Lollipops are Great for Consumers Aged Four and Up
<
10
Sports Lifestyle Watch Collections
Sports Lifestyle Watch Collections
adidas Originals Launched a Collection of Four Diverse Watches
<
9
Canned Sparkling Water Mocktails
Canned Sparkling Water Mocktails
bubly Bellini Bliss Has the Flavors of Peach, Pineapple and Mango
<
8
Hands-Free Dog Leashes
Hands-Free Dog Leashes
BeltDog Allows Individuals to Walk Dogs While Holding Coffee
<
7
Quirky Toilet Brushes
Quirky Toilet Brushes
Staff Recently Launched an Incredibly Stylish Toilet Brush
<
6
Candy Shop-Inspired Perfumes
Candy Shop-Inspired Perfumes
Sweet Tooth by Sabrina Carpenter Was Created with Scent Beauty
<
5
All-in-One Desk Mats
All-in-One Desk Mats
Lemat Fixer is the Ultimate Desk Organizer for Workspaces
<
4
Illusory Retail Spaces
Illusory Retail Spaces
Atmosphere Architects Creates a Stunning Jewelry Store Interior
<
3
Limited-Edition Soda Flavors
Limited-Edition Soda Flavors
The Latest MTN DEW Baja Blast Sodas Include Two New Flavors
<
2
Sleek Toiletries Solutions
Sleek Toiletries Solutions
Soapstone Reintroduces Sanitary Standards
<
1
Anniversary-Celebrating Chicken Deals
Anniversary-Celebrating Chicken Deals
Popeyes is Offering a Two-Piece Meal for 59 Cents
<