Louis Vuitton's B Blossom Line Spotlights the Brand's 123-Year-Old Emblem
Laura McQuarrie — June 28, 2019 — Fashion
References: us.louisvuitton & luxurylaunches
The design of Louis Vuitton’s B Blossom collection introduces stylish emblem jewelry that's entirely based on the luxury brand's 123-year-old-emblem, which was originally created by George-Louis Vuitton in the year 1896. The collection includes spherical elements and symmetrical styles for sophisticated earrings, bracelets and necklaces.
The timeless yet fresh and modern emblem jewelry appeals to Millennials with standout designs that include diamonds, onyx and mother of pearl. The luxury jewelry collection boasts extravagant pieces, with rings that can cost anywhere from $3,300 to $56,000. One of the most valuable pieces in the collection is the B Blossom Cuff in yellow gold, white gold and pavé diamond.
Louis Vuitton's B Blossom jewelry campaign features the faces of Zhong Chu Xi, Indya Moore, as well as celebrities Chloë Grace Moretz and Sophie Turner.
The timeless yet fresh and modern emblem jewelry appeals to Millennials with standout designs that include diamonds, onyx and mother of pearl. The luxury jewelry collection boasts extravagant pieces, with rings that can cost anywhere from $3,300 to $56,000. One of the most valuable pieces in the collection is the B Blossom Cuff in yellow gold, white gold and pavé diamond.
Louis Vuitton's B Blossom jewelry campaign features the faces of Zhong Chu Xi, Indya Moore, as well as celebrities Chloë Grace Moretz and Sophie Turner.
Trend Themes
1. Timeless Emblem Jewelry - The B Blossom collection from Louis Vuitton showcases the enduring appeal of emblem jewelry with fresh modern designs.
2. Standout Luxury Designs - The use of diamonds, onyx, and mother of pearl in the B Blossom collection offers an opportunity for luxury jewelry brands to create extravagant pieces that appeal to Millennials.
3. Celebrities as Brand Ambassadors - Louis Vuitton's B Blossom campaign featuring Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, and Sophie Turner demonstrates the potential of using celebrity endorsements to promote luxury jewelry collections.
Industry Implications
1. Luxury Jewelry - The B Blossom collection by Louis Vuitton showcases the potential for luxury jewelry brands to create timeless emblem jewelry with standout designs.
2. Fashion and Accessories - The use of emblem jewelry in Louis Vuitton's B Blossom collection presents an opportunity for fashion and accessories brands to incorporate emblem designs into their products, appealing to customers who appreciate both style and luxury.
3. Celebrity Endorsements - Louis Vuitton's B Blossom campaign featuring Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, and Sophie Turner highlights the effectiveness of celebrity endorsements in the luxury jewelry industry.
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