Disney x lululemon Delivers Stylish Cartoon Activewear
References: lululemon & licenseglobal
Disney x lululemon introduces a 34-piece unisex collection that spotlights adorable designs with functional performancewear. The collection comprises the Align tank top, High-Rise 25-inch pants, Define jacket in Nulu, Hotty Hot high-rise short (4-inch), Fleece oversized hoodie, Steady State crew, Steady State pullover hoodie, Pace Breaker Linerless short (7-inch), Everywhere belt bag and Textured Fleece bucket hat.
“We’re excited to partner with Disney on a limited-edition collection that is centered on celebrating joy, movement, and wellbeing – values that are shared by both our brands,” says Michelle Davies, senior vice president, global community, lululemon. “Our team was inspired by archival graphics to create a collection that naturally integrates the magic of Disney with the high performance of lululemon. With the help of our ambassadors, we are delighted to bring the ‘Happily Ever Active’ spirit to our guests worldwide.”
The collection will launch on November 12 for North American consumers and on November 13 for European and Asia-Pacific residents.
Image Credit: Disney, lululemon
“We’re excited to partner with Disney on a limited-edition collection that is centered on celebrating joy, movement, and wellbeing – values that are shared by both our brands,” says Michelle Davies, senior vice president, global community, lululemon. “Our team was inspired by archival graphics to create a collection that naturally integrates the magic of Disney with the high performance of lululemon. With the help of our ambassadors, we are delighted to bring the ‘Happily Ever Active’ spirit to our guests worldwide.”
The collection will launch on November 12 for North American consumers and on November 13 for European and Asia-Pacific residents.
Image Credit: Disney, lululemon
Trend Themes
1. Collaborative Activewear Collections - Popular brands embracing cross-industry partnerships to develop unique fitness apparel that blends aesthetics and functionality.
2. Unisex Performance Wear - The rise in unisex activewear collections caters to diverse consumer preferences, promoting inclusivity and expanding market reach.
3. Cartoon-themed Apparel - Incorporating beloved cartoon characters into clothing designs taps into nostalgia and fandoms, appealing to both younger audiences and adults.
Industry Implications
1. Sportswear - The sportswear industry is exploring new niches by integrating popular culture icons into high-performance garments.
2. Entertainment Merchandise - Entertainment companies are leveraging their intellectual properties in collaboration with fashion brands to create distinctive, themed merchandise.
3. Retail Fashion - Retailers are diversifying their offerings by introducing limited-edition collections that feature collaborations with iconic entertainment brands.
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