Deck of Scarlet x James Goldcrown Introduces a New Threeway Solid Lip Oil
Laura McQuarrie — January 12, 2022 — Fashion
References: DeckofScarlet & prnewswire
The Deck of Scarlet x James Goldcrown collaboration brings limited-edition packaging to the clean, vegan and cruelty-free beauty brand's best-selling Threeway Solid Lip Oil. This new shade, appropriately called Goldcrown, is described as a "your lips but better" sheer peach shade and it was created with artist James Goldcrown.
The nourishing lip oil featuring a universally flattering shade delivers all the hydrating benefits of an oil with the high shine of a gloss. Thanks to shimmering gold flecks, the formula easily enhances the look of the lips. The lightweight formula is enriched with skin-caring ingredients like hyaluronic acid and a nourishing oil blend that includes carrot seed oil, cucumber seed oil and watermelon seed oil.
CEO and Co-Founder of Deck of Scarlet, Mariya Nurislamova says, "With every new innovation, we're really targeting the maximalist makeup lover who likes to be bold and creative with their makeup."
The nourishing lip oil featuring a universally flattering shade delivers all the hydrating benefits of an oil with the high shine of a gloss. Thanks to shimmering gold flecks, the formula easily enhances the look of the lips. The lightweight formula is enriched with skin-caring ingredients like hyaluronic acid and a nourishing oil blend that includes carrot seed oil, cucumber seed oil and watermelon seed oil.
CEO and Co-Founder of Deck of Scarlet, Mariya Nurislamova says, "With every new innovation, we're really targeting the maximalist makeup lover who likes to be bold and creative with their makeup."
Trend Themes
1. Artist-created Beauty Products - Collaborating with artists to create unique and limited-edition beauty products presents an opportunity for disruptive innovation in the beauty industry.
2. Threeway Solid Lip Oils - The introduction of threeway solid lip oils with nourishing and hydrating ingredients and a high shine finish presents an opportunity for disruptive innovation in the lip product market.
3. Clean and Vegan Beauty Products - The growing demand for clean and vegan beauty products presents an opportunity for disruptive innovation in the beauty industry, specifically in terms of creating new and innovative formulas that are both sustainable and environmentally friendly.
Industry Implications
1. Beauty - Collaborations with artists and the introduction of new lip oil formulas with clean and vegan ingredients presents an opportunity for disruptive innovation in the beauty industry.
2. Fashion - Collaborations between beauty and fashion industry professionals to create unique and limited-edition beauty products with unique and eye-catching packaging presents an opportunity for disruptive innovation in the fashion industry.
3. Health and Wellness - The introduction of clean and vegan beauty products with nourishing and hydrating ingredients presents an opportunity for disruptive innovation in the health and wellness industry, specifically in terms of creating products that promote overall skin health and well-being.
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