Cut Food by Beth Galton Gives Prepared Dishes a New Perspective
Meghan Young — May 10, 2013 — Fashion
References: bethgalton & neatorama
The Cut Food photo series isn't necessarily what it sounds like. Although the food is cut, a better term to describe its state is 'cross-sectioned.' That is because everything including the containers each meal is placed in has been severed in half as though an executioner had taken them to a guillotine.
The creative concept of Beth Galton, a photographer based in New York City, the Cut Food photo series essentially gives prepared dishes a new perspective. As Galton states, "By cutting these items in half we move past the simple appetite appeal we normally try to achieve and explore the interior worlds of these products." The Cut Food photo series stemmed from a client project revolving around a burrito.
The creative concept of Beth Galton, a photographer based in New York City, the Cut Food photo series essentially gives prepared dishes a new perspective. As Galton states, "By cutting these items in half we move past the simple appetite appeal we normally try to achieve and explore the interior worlds of these products." The Cut Food photo series stemmed from a client project revolving around a burrito.
Trend Themes
1. Cross-sectioned Photography - Discover creative ways to capture cross-sectioned imagery, providing a unique perspective to ordinary objects.
2. Interior Exploration - Explore the hidden interiors of various products, offering a fresh and intriguing view to audiences.
3. Appetite Appeal Redefined - Reimagine traditional food photography by moving beyond the usual focus on appetite appeal and delving into the inner workings of prepared dishes.
Industry Implications
1. Photography - Incorporate cross-sectioned photography techniques to add a visually captivating element to product shoots.
2. Food and Beverage - Experiment with innovative ways of presenting prepared dishes, engaging customers with visually striking representations of the food's interior.
3. Visual Arts - Transform traditional approaches to still life photography by exploring the hidden secrets within objects, opening up new avenues for creativity.
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