The Customellow Spring/Summer 2011 Collection has Old School Style
Chalaine Mantha — March 23, 2011 — Fashion
References: customellow & abhfya
The Customellow Spring/Summer 2011 collection features an interesting mix of hipster vintage and school boy fashion. The clothing ranges from flowered prints to bold stripes and everything in between. The models hold props such as seagulls, fishing nets, trophies and bowling balls, and each model plays a different role -- someone you may have known, or do know, in high school -- such as the jock, book worm, fashion addict and the bad boy.
The Customellow Spring/Summer 2011 collection lookbook was photographed by Jeffrey Graetsch. The background, featuring different outdoor scenes, looks like a vintage backdrop for yearly school photos. Although some of the backdrops are busy, they don't take away from the awesome clothes being featured.
The Customellow Spring/Summer 2011 collection lookbook was photographed by Jeffrey Graetsch. The background, featuring different outdoor scenes, looks like a vintage backdrop for yearly school photos. Although some of the backdrops are busy, they don't take away from the awesome clothes being featured.
Trend Themes
1. Hipster Fashion - There is an opportunity to disrupt the fashion industry by incorporating vintage and school boy elements into modern hipster clothing.
2. Mix of Prints and Stripes - Integrating flowered prints and bold stripes in clothing designs can create disruption in the fashion industry.
3. Role-playing Fashion - Creating clothing collections that represent different high school roles, such as jocks, bookworms, and bad boys, can be a disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can embrace the hipster school boy fashion trend to attract a wider range of consumers.
2. Photography - Photographers can explore vintage backdrops and role-playing concepts to create unique fashion lookbooks.
3. Prop Design - Designing and creating props, such as seagulls, fishing nets, trophies, and bowling balls, for fashion shoots can be a lucrative industry.
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