The ghd Oracle Curler Creates Hairstyles with the Twist of a Hand
Laura McQuarrie — May 8, 2019 — Fashion
There's typically a learning curve that comes with using curling irons but ghd's innovative new curly hair styler introduces a next-gen styling tool that's easier to use than ever before. Notably, the newly released ghd Oracle curler was developed over the course of seven years and took £5.2 million in investments.
The heated hair styling tool looks more like a traditional hair straightener than a curling iron, yet it offers an easy way for users to create a variety of hairstyles, including tight Hollywood cursl, loose beachy waves and crimped styles. These looks can all be achieved depending on the way the tool is rotated, twisted or clamped.
The ghd Oracle curler boasts a unique U-shaped design, high-speed ceramic heaters and a patented "curl zone" that rapidly cools strands of hair to set curls in place.
The heated hair styling tool looks more like a traditional hair straightener than a curling iron, yet it offers an easy way for users to create a variety of hairstyles, including tight Hollywood cursl, loose beachy waves and crimped styles. These looks can all be achieved depending on the way the tool is rotated, twisted or clamped.
The ghd Oracle curler boasts a unique U-shaped design, high-speed ceramic heaters and a patented "curl zone" that rapidly cools strands of hair to set curls in place.
Trend Themes
1. Effortless Hair Styling - The ghd Oracle curler introduces a next-gen styling tool that simplifies the process of creating various hairstyles, offering potential for disruptive innovation in the hair styling industry.
2. Multi-function Hair Tools - The ghd Oracle curler's ability to create different looks with a single tool taps into the trend of multi-functionality, presenting opportunities for disruptive innovation in the beauty industry.
3. Advanced Hair Styling Technology - The ghd Oracle curler's U-shaped design, high-speed ceramic heaters, and patented cooling system demonstrate advancements in hair styling technology, indicative of opportunities for disruptive innovation in the appliance industry.
Industry Implications
1. Hair Styling - The ghd Oracle curler's innovative features present opportunities for disruptive innovation within the hair styling industry.
2. Beauty - The multi-functionality of the ghd Oracle curler offers potential for disruptive innovation in the beauty industry, particularly in the realm of hair styling.
3. Appliances - The advanced technology and unique design of the ghd Oracle curler highlight potential for disruptive innovation within the appliance industry, specifically in the realm of styling tools.
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