Billabong's 'Creatures of Color' Campaign is Otherworldly
Ellen Smith — August 5, 2019 — Fashion
References: billabong & designboom
Billabong's 'creatures of color' editorial deviates from the expected aesthetic of the brand, offering consumers a dreamy, infrared photo shoot that spotlights female surf stars.
The color palette used for this shoot aids in creating a whimsical-looking world, where the sky is pink-hued and the palm trees are red. The subjects of this shoot can be seen walking along the beach, surfing, or posing in the red-colored forest. In addition to creating an incredibly unique aesthetic, the Billabong team states that the infrared technique was used because "‘being immersed in surfing can sometimes feel as if you are stepping into a portal to a different planet where life becomes more colorful. the freedom, the smell, the excitement, you become one with your surroundings. a place where you can roam free and surf empty waves."
Image Credit: Billabong
Photo Credits: designboom, billabong
The color palette used for this shoot aids in creating a whimsical-looking world, where the sky is pink-hued and the palm trees are red. The subjects of this shoot can be seen walking along the beach, surfing, or posing in the red-colored forest. In addition to creating an incredibly unique aesthetic, the Billabong team states that the infrared technique was used because "‘being immersed in surfing can sometimes feel as if you are stepping into a portal to a different planet where life becomes more colorful. the freedom, the smell, the excitement, you become one with your surroundings. a place where you can roam free and surf empty waves."
Image Credit: Billabong
Photo Credits: designboom, billabong
Trend Themes
1. Whimsical Infrared Photography - Using infrared photography techniques creates a dreamy and otherworldly aesthetic, offering unique opportunities for creative expression and visual storytelling.
2. Spotlighting Female Surf Stars - Highlighting female surf stars in surf and fashion editorials promotes gender diversity and empowers women in the traditionally male-dominated industry.
3. Creating Alternate Realities - Creating alternate realities through unique color palettes and immersive photography techniques allows brands to transport viewers to imaginative and captivating worlds.
Industry Implications
1. Fashion - Fashion brands can utilize whimsical infrared photography to create stunning and unconventional campaigns that resonate with consumers looking for artistic and ethereal experiences.
2. Sports and Recreation - Sports and recreation brands can leverage the spotlight on female surf stars to promote inclusivity and inspire more women to participate in surf culture and activities.
3. Photography and Visual Arts - The use of infrared photography and creative techniques offers opportunities for photographers and visual artists to push boundaries, experiment with unique aesthetics, and create visually captivating works of art.
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