Chrome Hearts' SS19 Capsule Features a Range of Frame Designs
References: chromehearts & hypebeast
Chrome Hearts introduces its Spring/Summer 2019 collection and it features a plethora of colorful eyewear designs that are ready for the warmer seasons. The range is comprised of a series of metal wires and thick frames constructed from cellulose acetate materials that boast options for those who aim for more traditional or contemporary designs.
The overall design language stems from gothic cues, translated with its branding on the temples, the joints, nose pads, and temple tips as well. There are prominent accents such as the Chrome Hearts jagger, the fleur de lis, and the cross. The seasonal frames include translucent gray ones contrasted with orange lenses, pink lenses with white frames, and more contrasting colorful designs.
The overall design language stems from gothic cues, translated with its branding on the temples, the joints, nose pads, and temple tips as well. There are prominent accents such as the Chrome Hearts jagger, the fleur de lis, and the cross. The seasonal frames include translucent gray ones contrasted with orange lenses, pink lenses with white frames, and more contrasting colorful designs.
Trend Themes
1. Colorful Eyewear - Opportunity for innovative design in eyewear with colorful frames and lenses.
2. Gothic-inspired Fashion - Opportunity to blend gothic design cues with modern fashion trends in clothing and accessories.
3. Cellulose Acetate Materials - Opportunity to explore applications of cellulose acetate materials beyond eyewear in different industries such as packaging and medical use.
Industry Implications
1. Eyewear - Eyewear companies can incorporate colorful and gothic-inspired designs and materials in their products to appeal to fashion-conscious consumers.
2. Fashion - Fashion designers can draw inspiration from gothic design cues and incorporate them into their clothing and accessory collections.
3. Materials - Companies in the material science industry can explore potential applications of cellulose acetate materials outside of eyewear, such as in packaging or medical devices.
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