Chanel's CHANCE EAU TENDRE Offers a New Method of Applying Perfume
Ellen Smith — January 16, 2018 — Fashion
Cushioned beauty products aren't a new concept, but Chanel's CHANCE EAU TENDRE, is aiming to redefine the convenient cosmetic packaging, through offering it as a means of re-touching one's perfume.
With this product, consumers can quickly and discreetly re-apply their fragrance, without experiencing the same overwhelming scent that's expelled from traditional bottles. This limited-edition product features a soft applicator and a gel finish, enabling one to subtly enhance their scent, by simply dabbing it on their skin, much like they would with a cushioned powder concealer.
To make matters even more irresistible,Chanel's CHANCE EAU TENDRE, arrives in a gorgeous millennial pink packaging and is light enough to fit into one's purse of pocket. The product will hit select beauty counters on February 2nd.
With this product, consumers can quickly and discreetly re-apply their fragrance, without experiencing the same overwhelming scent that's expelled from traditional bottles. This limited-edition product features a soft applicator and a gel finish, enabling one to subtly enhance their scent, by simply dabbing it on their skin, much like they would with a cushioned powder concealer.
To make matters even more irresistible,Chanel's CHANCE EAU TENDRE, arrives in a gorgeous millennial pink packaging and is light enough to fit into one's purse of pocket. The product will hit select beauty counters on February 2nd.
Trend Themes
1. Cushioned Fragrance Applicators - The beauty industry can innovate cushioned fragrance applicators for creating more discreet and convenient ways of re-applying perfumes.
2. Gel-based Beauty Products - Gel-based beauty products like the CHANCE EAU TENDRE can be innovated to diversify beauty routines and introduce new types of cosmetics.
3. Portable and Lightweight Cosmetic Packaging - Making cosmetics more travel-friendly can lead to the innovation of more portable and lightweight packaging that appeals to consumers on the go.
Industry Implications
1. Beauty - The beauty industry has the potential to innovate and expand in response to the growing market demand for discreet, convenient and unique products.
2. Fashion - The fashion industry can find new ways to integrate scents into their products through cushioned fragrances and other discreet scent applicators, creating new luxury opportunities.
3. Packaging - The packaging industry can stay current and innovative by incorporating lightweight and multifunctional designs that cater to the needs of modern-day travelers and consumers.
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