Stüssy Delivers a Minimal Chanel-Inspired Graphic Tee for SS19
References: instagram & highsnobiety
Streetwear imprint Stüssy introduces a new Chanel-inspired graphic t-shirt that honors one of Karl Lagerfeld's most iconic beauty campaigns from the 60s. The campaign referenced features a model holding up a Chanel makeup palette over one of her eyes. In this case, the campaign image is captured and adorned on the front of the tee in black lined detailing.
The Chanel branding accent on the palette is replaced with a Stüssy accent -- the tee rests on top of an all-white foundation, delivering minimal designs. The back of the graphic tee references "Spring/Summer 2019" in French, complete in Stüssy's signature font design aesthetics. The vintage ad-honoring tee is now available to shop online and in-store locations.
The Chanel branding accent on the palette is replaced with a Stüssy accent -- the tee rests on top of an all-white foundation, delivering minimal designs. The back of the graphic tee references "Spring/Summer 2019" in French, complete in Stüssy's signature font design aesthetics. The vintage ad-honoring tee is now available to shop online and in-store locations.
Trend Themes
1. Chanel-inspired Graphic Tees - Disruptive innovation opportunity: Create a line of graphic tees that pay tribute to iconic fashion campaigns from different eras.
2. Vintage Ad-honoring Apparel - Disruptive innovation opportunity: Develop a range of clothing that showcases vintage advertisements from various brands and industries.
3. Minimal Design Aesthetics - Disruptive innovation opportunity: Design products with minimalist aesthetics that appeal to consumers seeking simplicity and elegance.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Integrate vintage ad-honoring motifs into modern fashion trends, offering unique and nostalgic products.
2. Graphic Design - Disruptive innovation opportunity: Combine elements of classic fashion campaigns with graphic design to create visually striking and memorable designs.
3. Retail - Disruptive innovation opportunity: Curate a selection of vintage-inspired clothing and accessories to cater to customers seeking unique and nostalgic shopping experiences.
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