Castello's 'Arla Havarti' Rebrands to the New 'Creamy Havarti'
References: castellocheese & globenewswire
Castello’s ‘Creamy Havarti,’ formerly known as ‘Arla Havarti,’ has received a new name but still boasts the same buttery taste and a hint of tang. The specialty cheese will join Castello’s ‘Everyday’ product selection, offering consumers an authentic Danish recipe that uses 100% Canadian milk. The ‘Creamy Havarti’ cheese also contains no artificial colors or preservatives and comes in various flavors, including: ‘Jalapeno,’ ‘Herbs & Spices,’ ‘Roasted Garlic,’ ‘Smoked,’ ‘Garden Vegetable,’ ‘Dill,’ and ‘Steak Spice.’
The signature Castello taste will be sold under a brand new name. Still, Brendan McDonough, Senior Brand Manager of Castello Cheese Canada, assures Canadians that “[t]he addition of Castello Creamy Havarti to our Everyday portfolio allows Castello to continue offering Canadians the best tasting quality cheese they’ve come to know and expect from Castello[.] Bringing these two leading brands together also further strengthens Castello’s position as the number one specialty cheese in Canada.”
Image Credit: Castello
The signature Castello taste will be sold under a brand new name. Still, Brendan McDonough, Senior Brand Manager of Castello Cheese Canada, assures Canadians that “[t]he addition of Castello Creamy Havarti to our Everyday portfolio allows Castello to continue offering Canadians the best tasting quality cheese they’ve come to know and expect from Castello[.] Bringing these two leading brands together also further strengthens Castello’s position as the number one specialty cheese in Canada.”
Image Credit: Castello
Trend Themes
1. Flavorful Cheese Varieties - Innovation opportunities include creating and marketing new cheese flavors to appeal to consumers' tastes.
2. Brand Revitalization - Opportunities include rebranding products to create a fresh image for established products that can generate renewed excitement and sales.
3. Natural Ingredients - Innovation opportunities include substituting artificial ingredients with natural ones, providing a healthier product alternative.
Industry Implications
1. Dairy Products - Opportunities include expanding the selection of cheese and dairy products to cater to consumers' desire for variety and novelty.
2. Food and Beverage - Opportunities include rebranding and advertising to refresh and modernize established products in the food and beverage industry, keeping pace with evolving consumer tastes and preferences.
3. Health and Wellness - Opportunities include promoting and providing products that use natural ingredients, catering to consumers' growing concerns for health and wellness.
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