Brown Man Clothing Plays on Perceptions of South Asians
Ryan Hinkson — July 25, 2009 — Fashion
References: brownmanclothing
When comedian Russell Peters thinks something is funny, chances are it’s funny. Still, there are some who may be shocked to see a young South Asian man wearing a t-shirt bearing the message, “hajibis are hot” accompanied by a picture of a Muslim woman wearing a hijab. The shirt and others like “I (heart) Curry,” “Browntrash” or “Don’t Do It,” a playful jab at arranged marriage are designed and sold by Brown Man Clothing.
Brown Man Clothing, whose website boasts Peters and fellow South Asian comedian Sugar Sammy as fans of the brand, felt the “need to express every aspect of South Asian culture.” Whether the shirts are seen as stylish and expressive or downright offensive is your call, but one thing is for sure: They’ve got heads turning and people talking.
Brown Man Clothing, whose website boasts Peters and fellow South Asian comedian Sugar Sammy as fans of the brand, felt the “need to express every aspect of South Asian culture.” Whether the shirts are seen as stylish and expressive or downright offensive is your call, but one thing is for sure: They’ve got heads turning and people talking.
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2. Controversial Fashion Statements - Disruptive innovation opportunity: Launch a fashion line that sparks conversation and debate with provocative designs and messages.
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Industry Implications
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