The 'Brilliant Eye Brightener' is Powered by Ring Light Technology
Laura McQuarrie — July 15, 2019 — Social Good
References: thrivecausemetics & bustle
Thrive Causemetics' newly launched Brilliant Eye Brightener is a cream-to-powder highlighter that boasts a long-lasting, buildable and waterproof formula to make the eyes appear more open and neutralize redness that may be caused by irritations or allergies. The eye-illuminating product is powered by Ring Light Technology and is beneficial for diffusing light and all the while, immensely hydrating and conditioning the skin around the delicate eye area with macadamia and meadowfoam oil.
The charitable beauty brand offers its Brilliant Eye Brightener in four flattering, soft and shimmery shades, including Meiko, Emma, Stella and Aurora, each of which can be applied to the inner and outer corners of the eye and just below the brow bone for "an instant eye lift."
The charitable beauty brand offers its Brilliant Eye Brightener in four flattering, soft and shimmery shades, including Meiko, Emma, Stella and Aurora, each of which can be applied to the inner and outer corners of the eye and just below the brow bone for "an instant eye lift."
Trend Themes
1. Ring Light Technology - The use of Ring Light Technology in beauty products presents an opportunity for innovative light diffusion and skincare benefits.
2. Cream-to-powder Highlighter - Creating cream-to-powder highlighters with long-lasting and buildable formulas allows for convenient and versatile eye-illuminating solutions.
3. Charitable Beauty Brands - The rise of charitable beauty brands provides an avenue for consumers to support social causes through their beauty purchases.
Industry Implications
1. Beauty Products - Beauty product manufacturers can explore integrating Ring Light Technology and developing cream-to-powder highlighters to offer consumers innovative and effective eye-illuminating options.
2. Skincare - Skincare brands have an opportunity to incorporate the hydrating and conditioning benefits of macadamia and meadowfoam oil into eye care products, enhancing the skincare experience for consumers.
3. Social Impact - The charitable beauty industry showcases the potential for businesses to align with social causes, giving rise to opportunities for other industries to explore incorporating social impact initiatives into their business models.
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