Mother Dirt's Clean Body Care Line Nurtures Beneficial Bacteria
Laura McQuarrie — May 22, 2019 — Fashion
References: motherdirt & prnewswire
For years, people have enjoyed cleaning and nourishing themselves with facial skincare solutions from Mother Dirt that specifically care for the skin's microbiome—now, the brand is introducing a body care line with a similar focus on nurturing beneficial bacteria.
The two-piece body care line includes the Body Oil and Body Wash, both of which are branded as biome-friendly. The supportive, microbiome-restoring products are powered by plant-based ingredients and are formulated without added preservatives, sulfates or parabens. These products have a low water content, are meant to be used sparingly and naturally complement the brand's other skincare products.
While the biome-friendly Body Wash features ingredients like rose water, sweet almond oil and hydrolyzed pea protein, the Body Oil is notable for its use of lemongrass essential oil.
Image Credit: Mother Dirt
The two-piece body care line includes the Body Oil and Body Wash, both of which are branded as biome-friendly. The supportive, microbiome-restoring products are powered by plant-based ingredients and are formulated without added preservatives, sulfates or parabens. These products have a low water content, are meant to be used sparingly and naturally complement the brand's other skincare products.
While the biome-friendly Body Wash features ingredients like rose water, sweet almond oil and hydrolyzed pea protein, the Body Oil is notable for its use of lemongrass essential oil.
Image Credit: Mother Dirt
Trend Themes
1. Biome-friendly Body Care - Opportunity for disruptive innovation in the development of body care products that focus on nurturing beneficial bacteria.
2. Microbiome-restoring Products - Opportunity for disruptive innovation in creating products that support and restore the skin's microbiome using plant-based ingredients and without harmful additives.
3. Limited Water Content Products - Opportunity for disruptive innovation in the formulation of body care products with low water content, encouraging sustainable and efficient usage.
Industry Implications
1. Skincare - Opportunity for disruptive innovation in the skincare industry by developing body care products that focus on nurturing the skin's microbiome.
2. Personal Care - Opportunity for disruptive innovation in the personal care industry by creating products that restore and support the microbiome while avoiding harmful additives.
3. Sustainable Beauty - Opportunity for disruptive innovation in the sustainable beauty industry by formulating body care products with limited water content, promoting sustainable and efficient usage.
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