mastermind WORLD's Black Straps Sweatshirt Boasts BDSM Aesthetics
References: ssense & highsnobiety
Founder of fashion label mastermind, Masaaki Homma introduces the latest Black Straps sweatshirt designed for the Spring/Summer 2019 season. For the warmer seasons ahead, Homma dives into design themes that highlight punk and fetish visual aesthetics. The Black Straps sweatshirt follows suit with the entire structure delivering BDSM aesthetics, spotlighting the red light district.
The comfortable sweater gives off contrasting vibes with the bondage-like cage details that wrap around it. The sweater itself is constructed from soft French terry materials and have a cinched strap around the front and back of the structure. The long sleeve silhouette is complete with a ribbed knit crewneck collar cut. There are also mastermind WORLD logo accents done up in a subtle gray accent over the chest's black straps.
The comfortable sweater gives off contrasting vibes with the bondage-like cage details that wrap around it. The sweater itself is constructed from soft French terry materials and have a cinched strap around the front and back of the structure. The long sleeve silhouette is complete with a ribbed knit crewneck collar cut. There are also mastermind WORLD logo accents done up in a subtle gray accent over the chest's black straps.
Trend Themes
1. Fetish Fashion - There is a trend towards incorporating BDSM-inspired design elements in fashion pieces, which presents opportunities for businesses to create visually striking and provocative clothing.
2. Contrast Design - The use of contrasting design elements in clothing, such as combining soft fabrics with harsh or edgy details, is becoming more popular, presenting opportunities for businesses to experiment with unexpected combinations.
3. Logo Accents - There is a trend towards subtle logo placement on clothing, which presents opportunities for businesses to showcase their brand in a more understated, yet effective way.
Industry Implications
1. Fashion - The fashion industry can incorporate BDSM-inspired design elements into their clothing lines to appeal to consumers looking for edgier pieces that stand out from the crowd.
2. Streetwear - The streetwear industry can experiment with contrasting design elements to create unique and eye-catching pieces that appeal to their target audience of trendsetters and fashion-forward individuals.
3. Branding - Businesses in any industry can take inspiration from the subtle logo accents used in the Black Straps sweatshirt and find innovative ways to showcase their brand in a way that is both tasteful and effective.
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