Aprèx Supersoft Unveils Its SS19 Drop Full of Retro Aesthetics
References: aprexsupersoft & highsnobiety
Aprèx Supersoft introduces its latest collection designed for the Spring/Summer 2019 season and it features strong themes of ski culture, specifically from previous eras. The label turns its attention to the late 70s and early 80s design aesthetics, spotlighting elements of comfort.
The range honors aprés ski wear through vibrant color palettes and its classic silhouettes. There are vintage tracksuits, hoodies, long sleeve tops, graphic tees, and more, which the label describes as “deeply rooted in the nostalgia of ski slopes past.” Some of the details include screen-printed tees, Pro Team tops, and paneling sweaters. One of the standout items from the collection is the hooded sweater complete in tiger orange and contrasting white details at the front.
The range honors aprés ski wear through vibrant color palettes and its classic silhouettes. There are vintage tracksuits, hoodies, long sleeve tops, graphic tees, and more, which the label describes as “deeply rooted in the nostalgia of ski slopes past.” Some of the details include screen-printed tees, Pro Team tops, and paneling sweaters. One of the standout items from the collection is the hooded sweater complete in tiger orange and contrasting white details at the front.
Trend Themes
1. Retro Ski Culture Fashion - Aprèx Supersoft's SS19 collection draws inspiration from vintage ski wear, creating opportunities for disruptors to innovate in retro ski fashion.
2. Nostalgic Streetwear - The label's heavy focus on nostalgia could spark a trend in streetwear that draws inspiration from past eras.
3. Comfort-centered Design - Aprèx Supersoft's attention to the importance of comfort in their designs could lead to a trend in fashion that prioritizes function as well as style.
Industry Implications
1. Fashion - Aprèx Supersoft's 80s ski culture inspired collection presents opportunities for fashion brands to experiment with retro ski aesthetics.
2. Streetwear - The label's mixture of vintage and modern streetwear elements opens up opportunities for disruptors in the streetwear industry to explore nostalgic themes.
3. Athleisure - Aprèx Supersoft's comfort-focused approach to design could spark a trend in the athleisure industry towards more functional, performance-based clothing.
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