Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Fragrant Anti-Dandruff Shampoos

Clean the Sky - Positive Eco Trends & Breakthroughs

OUAI's Anti-Dandruff Shampoo Smells of Ginger, Basil & Spearmint

— December 12, 2022 — Fashion
Anti-dandruff shampoo is often associated with being clinical and medicinal but OUAI is changing perceptions with its latest hair care launch. The brand's free-from Anti-Dandruff Shampoo is powered by potent ingredients like salicylic acid and propanediol caprylate to provide scalp soothing and relief. Free of SLS, SLES, parabens, phthalates, and animal testing, this shampoo is safe for those with color-treated hair, chemically treated hair, as well as those with keratin treatments and Brazilian blowouts.

Unlike most anti-dandruff shampoos, this one shares a pleasant scent. CAPE TOWN is of the brand’s newest fragrances with top notes of ginger, basil, and spearmint. OUAI founder Jen Atkin says, "Our goal with Anti-Dandruff Shampoo is to break the stigma of dandruff. One in five people has dandruff, yet it’s still very taboo to talk about it."
Trend Themes
1. Fragrant Anti-dandruff Shampoos - Beauty brands can innovate within the anti-dandruff category by introducing fragrant shampoos with scalp-soothing benefits.
2. Natural Anti-dandruff Formulas - Brands can meet growing consumer demand for natural and non-toxic hair care products by introducing anti-dandruff shampoos free of sulfates, parabens, and phthalates.
3. Stigma-breaking Hair Care Products - Hair care brands can disrupt traditional perceptions around dandruff and scalp health by promoting inclusive messaging and ingredient transparency in their anti-dandruff products.
Industry Implications
1. Beauty and Personal Care - Beauty brands can innovate within their hair care offerings by introducing fragrant and natural anti-dandruff shampoos for a diverse range of consumers.
2. Wellness and Holistic Health - Holistic wellness brands can expand their product range by introducing anti-dandruff shampoos made with natural and non-toxic ingredients that promote scalp health and overall wellness.
3. Consumer Goods - Consumer goods brands can tap into consumer demand for stigma-breaking, inclusive messaging by introducing anti-dandruff shampoos with transparent ingredient lists and messaging that promotes scalp health for all.
5.6
Score
Popularity
Activity
Freshness