adidas Orginals and Topshop Collaborate on a Second Collection
Vasiliki Marapas — May 1, 2015 — Fashion
References: adidas & highsnobiety
The second collaboration between adidas Originals and Topshop has arrived. The Spring/Summer collection is an artistic combination of athleticism and street style, diffused with adidas branding throughout.
The Three Stripes' iconic Trefoil logo appears on each of the seven garments that make up the range, which includes classic logo tees, striped pants and the Superstar jacket and shoes. Shades of red, white and black dominate the collection, offering a bold aesthetic that won't be easily missed.
Besides merging together sport and fashion, the joint collection from adidas Originals and Topshop reflects a consumer desire for heritage branding. Consumers identify with strong branding from their favorite designers, and wear them almost as a badge of honor.
The Three Stripes' iconic Trefoil logo appears on each of the seven garments that make up the range, which includes classic logo tees, striped pants and the Superstar jacket and shoes. Shades of red, white and black dominate the collection, offering a bold aesthetic that won't be easily missed.
Besides merging together sport and fashion, the joint collection from adidas Originals and Topshop reflects a consumer desire for heritage branding. Consumers identify with strong branding from their favorite designers, and wear them almost as a badge of honor.
Trend Themes
1. Athletic-fashion Fusion - The collaboration between adidas Originals and Topshop merges sport and fashion, creating a trend of combining athletic elements with trendy streetwear.
2. Heritage Branding - The collection reflects a trend where consumers desire clothing items and accessories that feature strong branding from their favorite designers.
3. Bold Aesthetic - The use of dominant shades of red, white, and black in the collection taps into a trend of bold and eye-catching aesthetics in streetwear fashion.
Industry Implications
1. Fashion Retail - The collaboration highlights the potential for fashion retailers to partner with sportswear brands to create unique and stylish collections that attract a wide range of consumers.
2. Athletic Apparel - The collaboration signifies an opportunity for athletic apparel companies to expand their market presence by collaborating with fashion brands and incorporating trendy streetwear elements into their designs.
3. Branding and Marketing - The success of the collaboration emphasizes the importance of strong branding for designers and the potential for marketing strategies that highlight heritage branding to resonate with consumers.
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