Adidas Originals Collaborates with The Farm Company Brazil
Kristina Marković — March 3, 2014 — Fashion
References: adidas & fashiongonerogue
The Adidas collaboration with The Farm Company Brazil resulted in vibrant, floral prints. The juicy, eye-popping colors brighten up the sportswear brand's original Adidas logo increased designs. The gorgeous lookbook was shot in scenic Brazil. The Adidas Originals Spring Summer 2014 collaboration collection is Adidas meets a tropical burst of Brazilian sunshine.
The fashion world collaboration is interesting and just what Adidas needed for its warm seasonal clothing -- vibrancy.
Together the two different brands meld their unique styles to create a sportswear masterpiece. The color vibrant floral prints make the sportswear seem less sporty in a way and more elegant. The breezy light styles blur the lines between sport and street style.
The Adidas collaboration with The Farm Company features four colorful prints for the various hoodie, t-shirt and tank styles.
The fashion world collaboration is interesting and just what Adidas needed for its warm seasonal clothing -- vibrancy.
Together the two different brands meld their unique styles to create a sportswear masterpiece. The color vibrant floral prints make the sportswear seem less sporty in a way and more elegant. The breezy light styles blur the lines between sport and street style.
The Adidas collaboration with The Farm Company features four colorful prints for the various hoodie, t-shirt and tank styles.
Trend Themes
1. Floral Sportswear - The use of bright, eye-popping floral prints on sportswear garments creates a unique and elegant twist on traditional athletic apparel, presenting disruptive innovation opportunities for incorporating high fashion trends into practical activewear.
2. Brand Collaborations - The collaboration between Adidas Originals and The Farm Company Brazil demonstrates the potential for brand partnerships across industries to create unique and eye-catching products that can appeal to a wider audience, thus presenting disruptive innovation opportunities for cross-industry collaborations.
3. Sport-street Style - The Adidas Originals Spring Summer 2014 collection blurs the lines between sport and street style by incorporating lightweight, breezy garments that can function as both practical activewear and fashionable lifestyle clothing, presenting disruptive innovation opportunities for brands to design versatile, multi-functional apparel.
Industry Implications
1. Athletic Apparel - The use of vibrant floral prints on athletic apparel presents disruptive innovation opportunities for brands to incorporate high fashion trends into practical activewear, providing unique offerings for consumers seeking stylish yet functional athletic clothing.
2. Fashion Retail - The collaboration between Adidas Originals and The Farm Company Brazil presents disruptive innovation opportunities for fashion retailers to partner with brands across industries, thereby reaching new audiences and expanding their product offerings.
3. Streetwear - The incorporation of lightweight, versatile garments into sportswear and streetwear presents disruptive innovation opportunities for brands to create multi-functional clothing that can cater to a variety of consumer needs and preferences.
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