Adi Goodrich Creates Colorful Backgrounds for Creative Clients
Meghan Young — January 31, 2013 — Fashion
References: adigoodrich & itsnicethat
Adi Goodrich is a Los Angeles creative known for her outrageously amazing set designs. Armed with an impressive client list including international heavyweights such as Wieden + Kennedy, Michel Gondry, Pizza Hut and Universal Record, Adi Goodrich puts together fresh props and backdrops that can often rival the true purpose of the photoshoot or video to begin with.
Known for her punchy use of color and patterns, Adi Goodrich knows how to make in image pop. Considering that she also labels herself as a "Production Designer, Illustrator, builder and hustler" on her website, Adi Goodrich definitely knows her worth. She is certainly a Jill of all trades, at least when it comes to creative projects like photoshoots and video shoots.
Known for her punchy use of color and patterns, Adi Goodrich knows how to make in image pop. Considering that she also labels herself as a "Production Designer, Illustrator, builder and hustler" on her website, Adi Goodrich definitely knows her worth. She is certainly a Jill of all trades, at least when it comes to creative projects like photoshoots and video shoots.
Trend Themes
1. Colorful Set Design - The trend of using visually striking set designs to enhance branding and marketing campaigns presents opportunities for creative agencies to provide a unique experience for their clients.
2. Multi-disciplinary Creatives - As a result of the trend towards multi-disciplinary creatives, there is a growing demand for professionals who can combine artistic, technical, and business skills in one package.
3. Innovative Props and Backdrops - The trend of using innovative props and backdrops for marketing campaigns creates opportunities for designers and manufacturers to create unique and versatile products that can cater to different client needs.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage colorful set designs and innovative props and backdrops to create more visually arresting and engaging campaigns.
2. Entertainment - The entertainment industry can benefit from multi-disciplinary creatives who can provide a wide range of skills and services for film, television, and theatrical productions.
3. Product Design and Manufacturing - The product design and manufacturing industry can explore new materials, technologies, and techniques to create versatile and creative props and backdrops for varied applications and markets.
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