1LDK Seoul Prepares for SS19 With a Series of Daily Apparel Designs
References: 1ldkshop.co.kr & hypebeast
Japan-based fashion label 1LDK Seoul recently unveiled its latest capsule for the Spring/Summer 2019 season entitled 'Non-Daily Life in Daily Life.' The range of spotlights staple designs that are catered for day-to-day functionality, which essentially dives into the concept of simplicity.
The lookbook takes place in Tokyo, highlighting the label's roots, showing off the relaxed silhouettes that boast a sense of comfort through its effortless shapes in the busy environment. The designs include loosely fitted shirts, sweaters, pants, jackets, and a statement beanie in a bright orange hue. The fully functional designs ensure versatility due to the muted shapes and colors for the majority. The practical designs are now available for purchase online at 1LDK Seoul.
Image Credit: 1LDK Seoul
The lookbook takes place in Tokyo, highlighting the label's roots, showing off the relaxed silhouettes that boast a sense of comfort through its effortless shapes in the busy environment. The designs include loosely fitted shirts, sweaters, pants, jackets, and a statement beanie in a bright orange hue. The fully functional designs ensure versatility due to the muted shapes and colors for the majority. The practical designs are now available for purchase online at 1LDK Seoul.
Image Credit: 1LDK Seoul
Trend Themes
1. Simple Everyday Fashion - Designing staple pieces that cater to day-to-day functionality presents disruptive innovation opportunities in the fashion industry.
2. Relaxed Silhouettes - Creating clothing with relaxed silhouettes that prioritize comfort opens up disruptive innovation opportunities for fashion brands.
3. Versatile Designs - Developing fully functional designs that prioritize versatility leads to disruptive innovation opportunities in the fashion market.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend of simple everyday fashion to offer customers functional and timeless clothing options.
2. Streetwear - The streetwear industry can capitalize on the trend of relaxed silhouettes to create comfortable yet stylish clothing items for the urban market.
3. Online Shopping - The online shopping industry can tap into the trend of versatile designs to provide customers with a wide range of options that suit different occasions and preferences.
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